Keyword Research for WordPress Why It Matters and How to Do It

Succeeding online is not easy. But its a lot easier if your content ranks highly in search engines like Google, right? But to accomplish that, you need to optimize your site. To do that, performing keyword research for WordPress is one of the best ways you can improve your content and get it in front of more readers.Performing keyword research for WordPress helps you with understanding your audience and comprehending the psychology behind peoples actions. In this article, we will talk about how to rank higher in Google results pages by doing keyword research correctly. Backlinks and site authority are also a must if you want to actually rank for your target keywords, but this should be only your next concern after youre done with the keyword planning.While there are certainly other search engines, most keyword research for WordPress focuses on Google because Google powers over 76% of all global desktop search traffic and over 94% of the mobile/tablet searches.Why do keyword research for WordPress?Well, here it depends on what you want to achieve with your site. One thing is clear: if you want to monetize it, you should consider SEO as the main driving force of web content. Especially if you want to sell products and services online or you simply want to grow a publishing platform.Why?81% of shoppers conduct online research before making big purchases.Today, Google handles more than 100 billion searches every month.There are around 60,000 Google searches every second.86% of consumers stated that using a search engine allowed them to learn something new or important that helped them increase their knowledge.60% of all organic clicks go to the top 3 organic search results.These stats definitely speak for themselves. So having an optimized page would help you rank higher and get more traffic no matter what kind of conversions youre seeking sales, downloads, email subscription, social shares, etc.Long story short, keyword research for WordPress helps you get ranked by Google, thus to exist online. As a bonus, you get to know your audience/customers better by learning their thinking. Also, by seeing and monitoring what people search for, you can understand their needs better and then adjust your services based on that.How to perform  keyword research for WordPressOne of the most popular  tools in this regard is Google Keyword Planner. If you guide it well, the tool will return the most searched keywords  by using many filters. And its totally free. Heres how:Sign up for Google AdWords to get startedThe first thing you need to do is to sign in to Google AdWords. If you dont have an account already, its very easy to create one. Before starting, you have to give the tool a few pieces of information about your products, the area you want to sell in, the language youre targeting, negative keywords, date range, price range etc.Once you get through that, choose Search for new keywords using a phrase, website or category and fill out the form.To get an overall look at the most searched phrases in your niche, you can just start with one simple keyword and then make refinements later on:Following the example above, these are the top searches for old books:As you can notice, Google Keyword Planner displays the competition for each entry, which indicates how many people have bid for that specific keyword in Google AdWords (not necessarily the competition for search engine optimization).The nice thing about this tool is that it doesnt display only entries containing the words you try to get keyword suggestions for, but also all the top related searches in the same field. That is, if you look for old books, the tool will also display vintage books, used books etc.Think about competition when performing keyword researchThe competition column indicates how  many people are targeting the keyword in their Google AdWords campaigns. So, the competition consists of the number of advertisers who use the keyword in their business ads. Of course, you may not want to use the keywords for an ad, but knowing their value, you can estimate their popularity and their conversion rate.Hint! The competition and the monthly searches are not the same thing. A keyword can have lots of searches and yet a low competition or vice versa. Lets take book as an example. Everybody will use this term, but its not very specific and very few people will ever convert by using the keyword book, without any additional information. Thats why fewer people will bid for book. Cheap book, instead, will always suggest that there are customers who intend to buy your books.Sometimes, youll even get a specific keyword with a large number of searches and low competition. Which could be to your benefit. Why? Because people seem to be interested in it and you dont have many opponents to compete against. So, at times, targeting a keyword with low competition will help you very much. This advice fits more publishers who just need page views and not thos e who seek conversions (sales). Usually, the keywords with the highest competition are the ones that convert the most.How to refine your keyword researchIn the sidebar placed to the left of the keywords list, you can make the desired adjustments and add some filters to make the search even more relevant:If youre selling only in your country, then youre not interested in what people from other countries search for. Therefore, dont forget to select the country and the language youre targeting. You can also select if you want to extend the search to other search engines.In Negative Keywords, you should add words that are not relevant to your product/service and might mislead your customers. If youre ranking for an irrelevant keyword, your conversion rate will drop down and the bounce rate will increase.In the date range, select the time intervals youre interested in (you might want to know only the searches made in the last month). In keyword filters, you have some options to improve t he results and you can also add new keywords you want to get ideas for.Other places to perform  keyword research for WordPressWhile the Google AdWords tool is a good starting place because its free, its lost some of its value because Google made the decision to only show a range of values in the  Avg. monthly searches column.If youd like a more exact number, as well as some assessment of how easy it is to rank your website for that keyword in Google, here are some other helpful tools:KWFinder free for up to 3 searches per dayMoz Keyword Explorer   free for up to 2 searches per dayHow and where to add keywords to your WordPress siteNow that you have the right keywords, whats the next step? Where should you add them or how can you use them to improve your SEO? Well, the keywords must be scattered through all your sites content, be it pages, blog posts, tagline, categories, headings, URLs etc. On each of these pages, its recommended to choose one focus keyword and add it multipl e times (stay within reason, though!).Google looks into every web corner in its attempt to localize and count the keywords a user searched for. As a rough  rule, the more it finds relevant keywords within your content, the better it understands what your site is about and will display it in the results page accordingly.How to add keywords to your site overallStart with adding your strongest keyword in your sites Title and Tagline (only if it fits; its not mandatory). You can do this by going to Settings → General.  If you have a rich menu, you can sneak the keyword as a category in Appearance → Menus, too:If your WordPress theme comes with a header/slider, you can add a related sentence there too. Just look into your themes settings and customize the header. Do the same if you have a sub-header. Furthermore, make sure the page headings contain keywords as well.Every image you add to your site should have descriptive alternative text. Dont leave those spaces empty b ecause youll miss one more opportunity to place your keywords on your WordPress site.How to add keywords to posts and pagesBeyond your main pages, youll also want to perform at least a little bit of keyword research for every single post that you write.Once you know the keywords that you want to optimize your post for, using  a WordPress SEO plugin  is a great way to help you optimize your post. Try to use your targeted keyword at least once at the beginning of your post, and then try to fit it in several more times if you can do so naturally.As you become more acquainted with SEO, you can even implement an SEO-friendly content structure based on your keyword research for WordPress.Taking keyword research for WordPress a little further LSI and LDABefore adding keywords to your site, keep in mind that they have to fit the content. Otherwise, you are at risk to sound weird, unprofessional, unnatural, and people might not take you seriously. No matter what youre trying to target, it can be done without sabotaging your business. Keywords are not the only thing you need for SEO, trust is also vital.Heres where Google gets smarter than just tracking exact keywords.LSI (Latent Semantic Indexing) is a mathematic method created to make natural (human) connections between terms and concepts. This way, related words and synonyms are taken into consideration. If you use words semantically/lexically connected with the keyword, Google will label your site as relevant to the original meaning.For instance, your keyword is second-hand laptops. You can sneak in your content alternatives like used laptop(s), small prices, major discounts, very cheap laptop etc. and Google will understand what this is about.LDA (Latent Dirichlet Allocation) is a topic modeling tool according to which a document (in this case, your site) is a combination of a few different topics, each topic covering a small set of words repeatedly, which Google can recognize and categorize easily.For instanc e, if the search query is piano, using descriptions with words from its lexical family such as notes, keys, hands, music(al), instrument might help you and Google mark your site as relevant. So, describe your product or service with as many characteristic words as you can, it will bring you extra points with the search engines.ConclusionBasic SEO is not hard to do. It requires training just like any other technique, after all. It comes in many steps and it can get pretty complex at times, but the most important step to start with is keyword research. If you manage to target the right keywords and add them to your site wherever theyre needed, you can then start to focus on building authority and trust.And you can only do that by delivering honest services and creating trustworthy content. Use your keywords, but try to stay true and objective at the same time. People are rarely impressed by sales-y, commercial, and incoherent website presentation. Keyword research for #WordPress is es sential. Here's how to do it

Velazquezs The Toilet of Venus essays

Velazquez's The Toilet of Venus essays One of the most stunning paintings in the National Gallery is The Toilet of Venus, which is also known as The Rokeby Venus because it was part of the Morritt Collection in Rokeby Hall in Yorkshire before being added to the Gallery's permanent collection. There are many spectacular things to note about this painting, beginning with its creator. Painted by Diego Velzquez, it is one of the most note-worthy of his works. Velzquez was the leading painter of the Spanish school. Born in Seville in 1599 his works fall into the Baroque period of art. From the young age of 11, Velzquez acted an apprentice. His earliest teachings were from Francisco de Herrera the elder, whom he soon left for the studio of Pacheco, where he remained for five years. This training is reflected in his works, especially early on, where there is a strong naturalistic quality. After marrying Pacheco's daughter, he moved to Madrid. He remained there under the protection of the cond de Olivares. He soon became a cou rt painter. When famous baroque painter Rubens visited the Spanish court near the end of 1629, Velzquez was influenced to travel to Italy to observe and work. He returned to the Spanish court two years later, and entered into what is considered the second stage of his professional artistic life. Over the next two decades his work was a tribute to the Spanish school. He traveled to Italy for the King, of whom he was a personal friend, purchasing works for the royal collection. He is credited with significantly enriching the collection. This second trip to Italy led to his painting of The Rokeby Venus, his only surviving nude. The Rokeby Venus is first recorded in June 1651 as part of the collection of the Marqus del Carpio, son of the First Minister of Spain. Most likely, the painting was commissioned by the Marqus, and then displayed privately. That fact saved Velzquez from being targe...

How the marriage changed in my culture due to the discovery of oil Essay

How the marriage changed in my culture due to the discovery of oil - Essay Example However, before marrying, he had to find a new residence where he could move with his wife. Looking for a new residence was never an issue 20 years ago when my father got married. My father lived with his parents even after marriage until his family got bigger. The family only moved to a new place more than five years later because my father’s large family could not be accommodated further. Illustration given shows how our culture transformed from a patrilocality residence to neo-locality residence in the Emirates culture. Economic reasons caused the change in the residence in the UAE. Economic soundness in the Emirates culture enabled newly married couples to live independently. Unlike olden days when the UAE culture encouraged traditional businesses such as fishing and livestock farming that were held as family businesses, most of the modern families are currently employed in the oil industry. Traditionally, an extended family could own a particular business collectively but discovery of oil in the region led to foreign labor that saw everyone going for independent job. Family members no longer remained with their families because they would move freely to seek greener pastures without worrying about family business. In a nutshell, oil discovery led to economic growth that eventually provided labor to many young people who no longer cared about their family businesses. Married couples can now move to their chosen areas of residence because funds are available to sustain them. UAE’s oil discovery has seen family status changing from an extended to a nuclear

Organisational Culture and Leadership Essay Example | Topics and Well Written Essays - 750 words

Organisational Culture and Leadership - Essay Example It is characterized by a range of factors such as novelty, risk taking, attention to specific issues, result, people and team orientation, hostility and steadiness. One may also find different strata of culture within the same institute. The leading culture is expressed in the centre principles that are shared by a bulk of the organization’s affiliates. Core values are the primary or dominant values that are accepted throughout the organization. However, there may be various subcultures or small cultures in a business unit, characterised by sector-based title and physical parting. The culture is passed on from one generation to other through stories, rites, substance codes and expression of the organisation. Culture describes the frontier between one association and another by assigning a sense of individuality to its members. It augments the steadiness of the social system by making possible the creation of commitment to anything bigger than self-interest. Besides it serves a s a sense-making and control mechanism for fitting employees in the organization. 2. Leadership 2.1. Meaning Leadership is defined as the skill to persuade a group towards the attainment of goals. The trends in leadership studies reveal a plethora of the different aspects of leadership and yet there is no universally accepted definition or model of a leader. The first dominant framework on leadership was the Trait Theory or the â€Å"Great Men† Theory which was proposed in the early twentieth century. The theory considers â€Å"personality, social, physical or intellectual traits to differentiate leaders from non-leaders† (Shoup, 2005, p.2). This theory ascribes conventional qualities like ambition and energy, honesty and integrity, self-confidence, intelligence and knowledge to leaders and holds that leaders are born, not made. Mid-twentieth century saw the rise of the Behaviourist school of leadership which emphasized on the actions and dominant behaviour of the lead ers and highlighted the leaders’ behaviour on the job, use of authority and task-relationship orientation. Later, scholars such as Fred Fiedler realised that a leader must match his/her situation and leadership style should vary depending on the situation and context. This gave way to a third phase of leadership studies, known as the Contingency school, which focussed on job constitution, leader-member association and power position. (Shoup, 2005, pp. 2-4) Later James McGregor Burns brought about a marked transition through his classification of the transactional and transformational leader. He defined transactional leader are one who superficially deals with a situation by hovering around the edges of the problem and transformational leader as one who sees a problem as an opportunity to change the world through his visionary ideas and experiments. (Polelle, 2008, p. xii) 2.2. Importance Leaders act as connections between the association and external regions. During difficult times, they serve as troubleshooters by engaging in negotiation and conflict management. Besides, they provide essential advice, coaching and mentoring to their subordinates to improve upon their individual, team and overall organizational performance. 3. Relationship between Organisational Culture and Leadership Leadership and organizational culture are two inter-related and inter-dependent concepts. Culture is socially learned and transmitted by members within organizations.  The leaders of an organization

Case study Essay Example | Topics and Well Written Essays - 1250 words - 7

Case study - Essay Example A person should always adopt the educational program that suits to his or her career plans. Career planning is essential for success in life and I have always kept this notion in mind. My immediate career plans entail moving from employment in the private sector, in order to establish and manage my own business in the near future. Although my current work in GMME in Saudi Arabia requires strong leadership and decision-making skills, so I decided to come to Canada and to apply for new degree that will help me to reach my goals in the near future. I opted for Royal Roads University because of its sound reputation in the field of business studies. In addition, I had feeling that the degree offered at Royal Roads University-Bachelor of Commerce in Entrepreneurial Management will provide me with the advanced leadership and managerial skills and the necessary information to the development of fledgling business enterprises. I am confident that the complexity and diversity of courses offered in this program will provide me with a comprehensive understanding of organizational models and managing strategies and skills that I need in my job and to start my business soon. The degree of Bachelor of Commerce in Entrepreneurial Management will facilitate me with education and practical knowledge related to the field of business. Not only will I be able to get business knowledge but also management skills such as leadership and decision-making. For a businessperson, it is overly significant that he knows to lead and decide. It is only possible with acquired knowledge of business and management that one can work successfully with a personal business. For me, I think that the degree offered by Royal Roads University is the best choice, as it comprises each and every aspect of my career goals. Learning is necessary for success in any field of life, therefore, the knowledge that I will attain from the university will make me eligible to serve

US homeland security related critical infrastructure matters

US homeland security related critical infrastructure matters The statement: The Department of Homeland Security has complete responsibility for all U.S. homeland security related critical infrastructure (CI) matters is not entirely accurate; originally, matters of national security were the sole responsibility of the federal government (Homeland Security, 2003, p. 7). Today, national critical infrastructure protection is a joint effort among the federal government, public and private sectors. The Department of Homeland Security was established to protect and secure the homeland from both domestic and foreign threats. According to the Homeland Security Act of 2002, the development of a plan which will ensure the security of critical infrastructure is the responsibility of the DHS (Homeland Security, 2009). Likewise, the DHS is also responsible for recommending the measures necessary to protect the key resources and critical infrastructure of the United States (Homeland Security, 2009, p. 2). The mission of DHS is one that involves the protection of infrastructure and critical facilities and networks (Homeland Security, 2010, p. 33). The DHS is responsible for the identification and assessment of all components which make up critical infrastructure. In addition to mitigating potential vulnerabilities; improving the resilience of critical infrastructure, is also a top priority of the DHS. This includes but is not limited to: stand-alone facilities and interdependent systems and networks within and across critical infrastructure sectors (Homeland Security, 2010, p. 34). The DHS serves as the leader and facilitator for those agencies who share responsibility for protecting the nations critical infrastructures (Homeland Security, 2010, p. 31). Those agencies include territorial, tribal, local and state governments, as well as the private sector and other agencies not associated with the government (Homeland Security, 2003). Conversely, when a disaster occurs these agencies are the first line of defense for national critical infrastructures. Even though the DHS is responsible for leading critical infrastructure efforts, coordination of security measures within local and state governments and critical sector industry leaders are the responsibility of federal lead departments and agencies (Homeland Security, 2003). Similarly, it is the responsibility of state and local governments to provide protection to critical infrastructures that are located within their jurisdictions (Homeland Security, 2003, p. 10). If and when a catastrophic event should occur which exhaust the capabilities of local and state governments, it is up to the federal government to coordinate a response (Homeland Security, 2003). A majority of our nations critical infrastructures are privately owned or operated, which means that the private sector are initially responsible for providing protection against threats to their facilities (Homeland Security, 2003). When the threat becomes more than the private sector can handle then the government will step in to assist and ensure that our nations critical infrastructures and assets are protected (Homeland Security, 2003, p. 11). Likewise, the federal government will be there to provide support for an environment in which the private sector can better carry out its specific responsibilities (Homeland Security, 2003, p. 11). The chemical sector is one of the most vulnerable critical infrastructures to natural disaster and terrorist attacks, that being said the DHS is working with the EPA to enhance security at chemical facilities (Homeland Security, 2003). In addition, special attention is being paid to those facilities which house large quantities of hazardous chemicals (Homeland Security, 2003, p. 78). Studies conducted by the DHS and private sector are currently underway to identify and understand physical vulnerabilities within the telecommunications infrastructure and their associated risks (Homeland Security, 2003, p. 61). Even though the private sector must occasionally seek assistance from the DHS, there are times when the federal government must rely on the private sector to lend a hand in emergency response and recovery. An example of the federal government calling on the private sector for assistance was the anthrax scare of 2001. A large Washington D.C. construction corporation was contracted to oversee the abatement and restoration of the Brentwood Post office in Washington D.C. and the Trenton Post office facility in New Jersey. One must also understand that quite a few of our nations critical infrastructures cross international borders (Homeland Security, 2003, p. 35). Therefore the federal government has partnered with the neighboring countries to provide security for our interconnected infrastructures (Homeland Security, 2003, p. 35). The United States partnership with Canada is is a vital asset to national critical infrastructure, efforts are being made to provide protection for international interconnected infrastructures. An example of this partnership is the Alaskan Canadian hightway. In order to transport goods and supplies to Alaska we must travel cross Canadian territory. It is evident that matters of critical infrastrucutre involves not only the DHS but the public and private sectors as well. The DHS would not be able to carry out their responsibilites without the assistance of local and state agencies, the private sector and vice versa. The U.S. government has made great strides in developing techniques and strategies to harden U.S. critical infrastructures which will make them more resistant to terrorist attack and natural disasters. One of the U.S. governments goals is to establish a strong partnership that spans across all levels of government, in addition to the private sector and the American people (Homeland Security, 2009). The Protected Critical Infrastructure Information Program is just one of many steps taken by the U.S. government to harden critical infrastructure. This program provides protection to security-related critical infrastructure information (Homeland Security, 2009, p. 5). By breaking down each critical infrastructure sector it is easier to understand how the U.S. government has been successful in hardening each critical infrastructure. The agriculture and food sector is one of the most vulnerable critical infrastructures, that being said, efforts to harden this sector are an ongoing challenge (Mark Sauter James Carafano, 2005). The U.S. government has revised its measures by providing more protection through the hiring of more health inspectors, and adding more reporting requirements (Sauter Carafano, 2005, p. 291). Contamination of our nations water supply is often a topic of concern; efforts are being made by the Environmental Protection Agency as well as the Department of Homeland Security to conduct a vulnerability and threat assessment (Sauter Carafano, 2005). These assessments will improve not only site security at high threat locations it will also enhance monitoring and sharing of information (Sauter Carafano, 2005, p. 292). With regards to the critical infrastructure of public health the U.S. government has implemented measures to harden biomedical surveillance (Sauter Carafano, 2005). This is extremely important because of the risks of a biological attack. There have also been improvements in hardening security of emergency stockpiles of medical supplies (Sauter Carafano, 2005, p. 294). In order to improve the physical security of medical structures the U.S. government has provided incentives to the private sector (Sauter Carafano, 2005, p. 294). In response to hardening the critical infrastructure of emergency services the U.S. government has established measures to harden interoperable and redundant communication networks (Sauter Carafano, 2005, p. 295). The U.S. government has instituted a tougher national emergency preparedness exercise program which teaches better security and promotes consistent protection planning and response protocols (Sauter Carafano, 2005, p. 295). Since the defense industrial base critical infrastructure sector is owned by a majority of the private sector the U.S. government has implemented new measures to include critical infrastructure protection requirements in contract processes (Sauter Carafano, 2005, p. 296). Likewise, security is being strengthened in the defense related commercial production and distribution processes (Sauter Carafano, 2005, p. 296). The telecommunications critical infrastructure has been assessed by the U.S. government, and in return a program has been designed to identify where the most vulnerable areas are in the communication architecture and then address the security issue (Sauter Carafano, 2005). Conversely, there have also been efforts made in the energy critical infrastructure sector to enhance resilience of the energy facilities (Sauter Carafano, 2005, p. 298). Facility equipment is being repaired and replaced and there have also been improvements in restoration and recovery of services (Sauter Carafano, 2005, p. 298). Significant improvements have been made to harden the transportation critical infrastructure sector; for example, security initiatives have been established to provide commercial airliners with protection from shoulder fired missiles (Sauter Carafano, 2005, p. 299). There have also been new developments in screening technology which help identify potential threats to transportation as well as aiding the postal service sector in identifying suspicious mail (Sauter Carafano, 2005, pp. 301-302). Despite the many efforts being made to harden critical infrastructure, there are still several weaknesses in the U.S. governments strategy. Lets face it, the only other thing that is more costly than hardening critical infrastructure is the disruption or potential loss of operations in those critical infrastructures. It is clear that trying to harden all critical infrastructures is too daunting of a task and is not cost effective. The U.S. government needs to focus on those areas of the United States where our critical infrastructures are most vulnerable (e.g. New York City, Los Angeles, Washington D.C. etc.). The federal government also needs to look at the protection of our nations water ways. Information security systems need to be deployed to guard the locks on the Mississippi and St. Lawrence seaways (Bruce Don David Mussington). By employing an information security system it will enable the monitoring of vessels and ships while in locks or approaching locks (Don Mussington). To provide another level of security, river marshals could be deployed to accompany dangerous shipments through the locks (Don Mussington). Many people dont realize that a large majority of our nations goods are transported through inland waterways, which is why it is important that more attention be paid to the transportation sector.

Music - The Hip-hop Movement Essay examples -- Exploratory Essays Rese

Music - The Hip-hop Movement Hip-hop has become a new cultural phenomenon in North America and has become quite popular all over the world. Hip-hop began in the 1970's in New York City where it has its origins in the African-American community. However, because of music videos, Hip-hop culture has become accessible to everyone in society and has merged into mainstream pop culture. Hip-hop culture may not have been as popular if it was not for the accessibility of this new media. The Hip-hop movement began in the 1970's in the Southern Bronx of New York City. There are endless controversies surrounding the beginning of hip-hop, as no one is really quite sure what was the defining point. However, what is evident from every critique on this movement is that hip-hop began as a reaction to the economic and social situation in New York City. Jeff Chan, the senior editor and director of a hip-hop culture website, believes that the first incidence of this new social movement occurred during the summer fires in July, 1975 when "40 fires were set in a three-hour period" ("Born"). He further notes "slumlords were employing young thugs to systematically burn the devalued buildings to chase out the poor tenants and collect millions in insurance. Hip-hop, it could be said, was born in fire" ("Born"). As people in the Bronx began to respond to the situation they found themselves in, other signs of cultural change emerged. For example, in 1972, the residents of the Bronx st arted to post graffiti on walls or other surfaces where the public would view them. They were defying public standards and "tagging" private buildings as a way of taking ownership of their own environment, if not literally, at least figuratively (Tate). A few years la... ... Rivers Press, 1998. Ogg, Alex, et al. The Hip-hop Years: A History of Rap. Trans-Atlantic Publications. Amazon.com. 4 Mar. 2001. pp. 5. 10 Mar. 2001. http://www.amazon.com/exec/ obidos/ASIN/0752217801/ref%3Dase%5Fbboyscomhiphopcu/107-7732669- 9666131. "Soul Train Awards Roll Into 15 Years - Black Musicians Honored in Saturday Telecast." Toronto Star 2 Mar. 2001. 4 Mar. 2001 http://www.thestar.com/apps /AppLogic+FTContentServer?pagename=thestar/Layout/Article_Type1&c=Article &cid=983550557972&call_page=968867505297&call_pageid=968867505297&ca ll_pagepath=Entertainment,Life/Fashion. Tate, Greg. "Hip-hop." Britannica Online. 16 Feb. 2001 http://www.britannica.com/bco m/eb/article/5/0,5716,128675+1+117537,00.html?query+hip%20hop%20dancing The Mind Squad. "Who is Killing the Spirits of Hip-hop?" The Source

Operation Management Essay

To be able produce specialized managers capable of fulfilling strategic tasks within business and government enterprises the need for the practice of operations management cannot be forgone. Operations management is very significant in business operations since it forms the heart of the organisation by controlling the system of operation. Operations management deals with the design, operation, and enhancement of the systems that generate and deliver a firm’s primary products and services. Like marketing and finance, operations management is a well-designed field of business with clear management responsibilities. Panasonic Corp. is a company in which produces various electronic components such as Audio, Video, Televisions, Information and Communication, Semi-conductors and other Electronic Components. In a business entity like Panasonic Corp. the use of operations management is very essential in every framework of the company’s activities. Panasonic Corp. uses operations management to ensure and maintain competence and effectiveness in the organisation. Efficiency in Panasonic Corp. s concerned with how well resources such as individual expertise and inputs are put in use irrespective of the reason for which they were deployed in the organization. The company through its performance ensures that the main objective for its establishment to generate profits and maximize shareholders value is realized. The company reduces its cost of production by ensuring that tangible and intangible possessions are not over stretched or wasted in the organisation. This is a situation where the company carries out effectively its goals to be the market leader using minimum resources to attain maximum output. The methods of effectiveness and competence in Panasonic Corp. leads to labour efficiency, yield, and capability fill working capital utilization and the efficiency of production systems. Panasonic Corp. also makes fine use of its products and services management through operations management. Product (or service) management includes a broad range of management activities, ranging from the time that there’s a new idea for a product to ultimately provide ongoing support to consumers who have purchased the fresh and innovative product. Every organization conducts product supervision, whether it’s done deliberately or not deliberately. Panasonic Corp. through this module provides a wide idea of considerations in producing and managing its goods. Panasonic Corp. uses it hub competences in the areas of manufacturing, branding, promoting through wholesale and retail outlets to achieve competitive benefits in the market place. Quality management is also a very essential aspect of operations management in every organisation. Panasonic Corp. s very crucial about its products developed for the consumer in the market place. Quality management is vital to effective operations management, particularly ongoing perfection to match the consumers taste and preference at all times. Management Control and Coordinating Function cannot be forgone in operations management particularly in a company like Panasonic Corp. Management control and coordination includes a wide series of activities to make certain that the company’s objectives are consistently being met in an effective and efficient style. Key approaches to the company’s organizational control and coordination contain product assessment, product allocation, marketing and promotion, sales and service and product advancement. The company also uses advertisements as a major tool to reach the customer. In this increasingly expanding and competitive marketplace, the company make sure its products and services are notably in the minds of their customers and clients. This occurs as a consequence of ongoing promotion and advertising by the company. Facilities management is also an essential task and its importance on operations management for Panasonic Corp. s required. Effective operations management in the company’s activities depends on a big deal of effective management of facilities, such as buildings, computer system, plants and machinery etc. Facilities management in Panasonic corp. is very important since the company may be busy in a batch or mass production depending on the demand conditions on the market. In this case facilities need to be managed in producing large quantities of products which must be consistent to meet the market demand at definite period. Well managed facilities help in production speed, lower per unit cost, manage and control the efficiency in the company’s production process. Inventory control and management is one important factor of operations management that Panasonic Corp. uses in its operations. Managing and controlling the inventory of the company is very critical and essential. Innovative methods, such as Just-in-Time inventory control, are some of the most important instruments used by the company to cut costs and move products and services to consumers more rapidly. Generally the significance of operations management on business is urrounded in every aspect of the organizations activities and therefore has vital role to play in ensuring that organizations attain their objectives and goals. Every organization, whether it produces goods or provides services furnishes customers with worthy products. Thus, to compete with other organizations, a company must transform resources (materials, labour, money, information) into goods or services as efficiently as possible. The upper-level manager who directs this transformation process is called an operations manager. The job of operations management (OM) is to transform resources into products which consist of all the activities involved in transforming a product idea into finished and final products. In other words, operations managers manage the process that transforms inputs into outputs. Like Panasonic Corp. all manufacturers set out to execute the same basic roles: to transform resources into finished goods. To perform this function in today’s business surroundings, manufacturers must constantly struggle to improve operational effectiveness. They must focus on quality, the costs of materials and labour and all costs that add no value to the finished product. Making the decisions in the effort to achieve these objectives is the job of the operations manager. That person’s responsibilities can be grouped as follows: * Production planning. During production planning, managers determine how goods will be produced, where production will be carried out, and how manufacturing facilities will be done. * Production control. Once the production process is started, managers must repetitively schedule and monitor the activities that make up that process. They must respond to feedback and make adjustments where required. At this stage, they also supervise the purchasing of raw materials and the usage of inventories. * Quality control. Finally, the operations manager is directly concerned in efforts to make sure that goods are produced according to terms and that quality values are maintained. Planning the Production Process Managers in Panasonic Corp. believe that the decisions made in the planning phase have long-range implications and are vital to a firm’s achievement. Before making decisions about the operations process, managers must consider the goals set by marketing managers. Does the company aim to be a low-cost producer and to struggle on the basis of price? Or does it plan to focus on quality and go after the high end of the market? Perhaps it wants to build a standard of consistency. What if it intends to offer a wide range of products? To make things even more complicated, all these decisions involve trade-offs. Upholding a reputation for reliability isn’t necessarily compatible with offering a wide range of products. Low cost doesn’t normally go hand in hand with high quality. With these factors in mind, let’s look at the specific types of decisions that have to be made in the production planning process. We’ve divided these decisions into those dealing with production methods, site selection, facility layout, and components and materials management. Production-Method Decisions The first step in production planning is deciding which type of production process is best for making the goods that your company intends to manufacture. In reaching this decision, you should answer such questions as the following: * How much input do I receive from a particular customer before producing my goods? * Am I making a one-of-a-kind good based solely on customer specifications, or am I producing high-volume standardized goods to be sold later? * Do I offer customers the option of â€Å"customizing† an otherwise standardized good to meet their specific needs? One way to appreciate the nature of this decision is by comparing three basic types of processes or methods: make-to-order, mass production, and mass customization. The task of the operations manager is to work with other managers, particularly marketers, to select the process that best serves the needs of the company’s customers. Make-to-Order At one time, most consumer goods, such as furniture and clothing, were made by individuals practicing various crafts. By their very nature, products were customized to meet the needs of the buyers who ordered them. This process, which is called a make-to-order strategymake-to-order strategyProduction method in which products are made to customer specification. is still commonly used by such businesses as print or sign shops that produce low-volume, high-variety goods according to customer specifications. Mass Production Automakers produce a high volume of cars in anticipation of future demand. By the early twentieth century, however, a new concept of producing goods had been introduced: mass production (or make-to-stock strategy)mass production (or make-to-stock strategy)Production method in which high volumes of products are made at low cost and held in inventory in anticipation of future demand. s the practice of producing high volumes of identical goods at a cost low enough to price them for large numbers of customers. Goods are made in anticipation of future demand (based on forecasts) and kept in inventory for later sale. This approach is particularly appropriate for standardized goods ranging from processed foods to electronic appliances. Mass Customization But there’s a disadvantage to mass production: customers, as one contemporary advertising slogan puts it, can’t â€Å"have it their way. They have to accept standardized products as they come off assembly lines. Increasingly, however, customers are looking for products that are designed to accommodate individual tastes or needs but can still be bought at reasonable prices. To meet the demands of these consumers, many companies have turned to an approach called mass customizationmass customizationProduction method in which fairly high volumes of customized products are made at fairly low prices. , which (as the term suggests) combines the advantages of customized products with those of mass production. This approach requires that a company interact with the customer to find out exactly what the customer wants and then manufacture the good, using efficient production methods to hold down costs. One efficient method is to mass-produce a product up to a certain cut-off point and then to customize it to satisfy different customers. The list of companies devoting at least a portion of their operations to mass customization is growing steadily. Perhaps the best-known mass customizer is Dell, which has achieved phenomenal success by allowing customers to configure their own personal computers. The Web has a lot to do with the growth of mass customization. Nike, for instance, now lets customers design their own athletic shoes on the firm’s Web site. Procter & Gamble offers made-to-order, personal-care products, such as shampoos and fragrances, while Mars, Inc. can make M&M’s in any color the customer wants (say, school colors). Naturally, mass customization doesn’t work for all types of goods. Most people don’t care about customized detergents or paper products. And while many of us like the idea of customized clothes from Levi’s or Lands’ End, we often aren’t willing to pay the higher prices they command.

The Concept of Metaphysics and Nature

The Concept of Metaphysics and Nature Everything that happens in nature seems to follow a certain order. For instance, a river has tributaries that flow in a certain direction. The river also follows a certain course and may drain in a larger water body that is far away from where the river originated. For order to exist there has to be a driving force. Advertising We will write a custom essay sample on The Concept of Metaphysics and Nature specifically for you for only $16.05 $11/page Learn More I believe that there exists a powerful force that dictates the order that nature follows. This force is more powerful than any other force in the universe. I believe that this force is God. God is omnipotent and omnipresent. As God is not physically visible, I therefore believe in the existence of a spiritual realm. This realm consists of other spiritual beings for example angels. I also believe in the existence of free will. Human beings are able to differentiate between right and wrong. They have the free will to choose what to do, be it right or wrong. With the existence of a spiritual realm, I believe in the existence of the soul and life after death. When the physical body dies, the soul lives on in the spiritual realm. A good example of the order in nature is a seed. When a seed is planted, it germinates into a seedling and later grows into a tree. Another example is how insects such as butterflies follow the egg – larva – pupa – adult stages of development. Existence of rivers, lakes, oceans, deserts and forests exhibits order. The different ecosystems support different life forms and this also shows order. For example, numerous species of fish can only survive in fresh water bodies while others can only survive in salty water bodies. None of them however can survive on land. This shows that there is order in nature. Everything that happens is driven by a force. All these forces also require a driving force and this is where God comes in. He is the s upreme force that drives all other forces in nature and in the entire universe. I believe that everything in existence was created by God. I therefore reject the alternative philosophies of existence. These include the theories of evolution and the big bang. It is not possible for an ape to evolve into a human being as the two belong to different species. Evolution cannot explain the existence of other life species like the numerous plants that come in all shapes and sizes. Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More The big bang theory also cannot explain the existence of life and the order in nature. None of the two theories can explain the existence of earth and the other planets or even the existence of life after death and the spiritual realm. Having this understanding will assist me to keep focused in life. I will appreciate the beauty and wonders of nature more. The knowledge o f God will make me live a life that is morally upright. To keep with the Godly ways, I will endeavor to assist the less privileged in the society and to avoid oppressing other people. In order to take care of my body, I will eat healthy meals and exercise regularly. To prepare my soul for the afterlife, I will follow the religious teachings and exercise my free will to choose right over wrong. I will also study hard to gain more knowledge on things that will assist me in life.

Biography of Caroline Kennedy, American Author and Diplomat

Biography of Caroline Kennedy, American Author and Diplomat Caroline Bouvier Kennedy   (born November 27, 1957) is an American author, lawyer, and diplomat. She is the child of President John F. Kennedy and Jacqueline Bouvier. Caroline Kennedy served as the U.S. ambassador to Japan from 2013-2017. Early Years Caroline Kennedy was just three years old when her father took the Oath of Office and the family moved from their Georgetown home into the White House. She and her younger brother, John Jr., spent their afternoons in the outdoor play area, complete with a treehouse, that Jackie had designed for them. The children loved animals, and the Kennedy White House was home to puppies, ponies, and Carolines cat, Tom Kitten. Carolines happy childhood was interrupted by a series of tragedies that would change the course of her life. On August 7, 1963, her brother Patrick was born prematurely and died the next day. Just months later, on November 22nd, her father was assassinated in Dallas, Texas. Jackie and her two young children moved back to their Georgetown home two weeks later. Carolines uncle, Robert F. Kennedy, became a surrogate father to her in the years following her fathers death, and her world was rocked again when he, too, was assassinated in 1968. Education Carolines first classroom was in the White House. Jackie Kennedy organized the exclusive kindergarten herself, hiring two teachers to instruct Caroline and sixteen other children whose parents worked in the White House. The children wore red, white, and blue uniforms, and studied American history, mathematics, and French. In the summer of 1964, Jackie moved her family to Manhattan, where they would be out of the political spotlight. Caroline enrolled at the Convent of the Sacred Heart School on 91st St., the same school that Rose Kennedy, her grandmother, had attended as a girl. Caroline transferred to the Brearley School, an exclusive private girls school on the Upper East Side in the fall of 1969. In 1972, Caroline left New York to enroll at the elite Concord Academy, a progressive boarding school outside of Boston. These years away from home proved formative for Caroline, as could explore her own interests without interference from her mother or stepfather, Aristotle Onassis. She graduated in June 1975. Caroline Kennedy earned a bachelors degree in fine arts from Radcliffe College in 1980. During her summer breaks, she interned for her uncle, Senator Ted Kennedy. She also spent a summer working as a messenger and assistant for the New York Daily News. She once dreamed of becoming a photojournalist, but soon realized that being so publicly recognizable would make it impossible for her to surreptitiously photograph others. In 1988, Caroline earned a law degree from Columbia Law School. She passed the New York state bar examination the following year. Professional Life After earning her B.A., Caroline went to work in the Film and Television Department of the Metropolitan Museum of Art. She left the Met in 1985, when she enrolled in law school. In the 1980s, Caroline Kennedy became more involved in continuing her fathers legacy. She joined the board of directors for the John F. Kennedy Library, and is currently the president of the Kennedy Library Foundation. In 1989, she created the Profile in Courage Award, with the goal of honoring those who demonstrate political courage in a manner similar to the leaders profiled in her fathers book, Profiles in Courage. Caroline also serves as an adviser to the Harvard Institute of Politics, which was conceived as a living memorial to JFK. From 2002 to 2004, Kennedy served as CEO of the Office of Strategic Partnerships for the New York City Board of Education. She accepted a salary of just $1 for her work, which netted over $65 million in private funding for the school district. When Hillary Clinton accepted the nomination to become Secretary of State in 2009, Caroline Kennedy initially expressed interest in being appointed to represent New York in her place. The Senate seat was previously held by her late uncle Robert F. Kennedy. But a month later, Caroline Kennedy withdrew her name from consideration for personal reasons. In 2013, President Barack Obama nominated Caroline Kennedy to be U.S. Ambassador to Japan. Though some noted her lack of foreign policy experience, her appointment was approved unanimously by the U.S. Senate. In a 2015 interview for 60 Minutes, Kennedy noted that she was welcomed by the Japanese in part because of their memory of her father. People in Japan very much admire him. Its one of the ways that many people learned English. Almost every day somebody comes up to me and wants to quote the inaugural address. Publications Caroline Kennedy has co-authored two books on the law, and has also edited and published several other best-selling collections. In Our Defense: The Bill of Rights in Action (with Ellen Alderman, 1991)The Right to Privacy (with Ellen Alderman, 1995)The Best-Loved Poems of Jacqueline Kennedy Onassis (2001)Profiles in Courage for Our Time (2002)A Patriots Handbook (2003)A Family of Poems: My Favorite Poetry for Children (2005)A Family Christmas (2007)She Walks in Beauty: A Womans Journey Through Poems (2011) Personal Life In 1978, while Caroline was still at Radcliffe, her mother, Jackie, invited a co-worker to dinner to meet Caroline. Tom Carney was a Yale graduate from a wealthy Irish Catholic family. He and Caroline were immediately drawn to one another and soon seemed destined for marriage, but after two years of living in the Kennedy spotlight, Carney ended the relationship. While working at the Metropolitan Museum of Art, Caroline met exhibit designer Edwin Schlossberg, and the two soon began dating. They married on July 19, 1986, at the Church of Our Lady of Victory on Cape Cod. Carolines brother John served as best man, and her cousin Maria Shriver, herself newly married to Arnold Schwarzenegger, was her matron of honor. Ted Kennedy walked Caroline down the aisle. Caroline and her husband Edwin have three children: Rose Kennedy Schlossberg, born June 25, 1988; Tatiana Celia Kennedy Schlossberg, born May 5, 1990; and John Bouvier Kennedy Schlossberg, born January 19, 1993. More Kennedy Tragedies Caroline Kennedy suffered more devastating losses as an adult. David Anthony Kennedy, Robert F. Kennedys son and Carolines first cousin, died of a drug overdose in a Palm Beach hotel room in 1984. In 1997, Michael Kennedy, another of Bobbys sons, died in a skiing accident in Colorado. The losses hit closer to home, too. Jacqueline Bouvier Kennedy Onassis died of cancer on May 19, 1994. The loss of their mother brought Caroline and her brother John Jr. even closer together than before. Just eight months later, they lost their grandmother Rose, the matriarch of the Kennedy clan, to pneumonia at the age of 104. On July 16, 1999,  John Jr., his wife Carolyn Bessette Kennedy, and his sister-in-law Lauren Bessette all boarded Johns small plane to fly to a family wedding on Marthas Vineyard. All three were killed when the plane crashed into the sea en route. Carolyn became the lone survivor of JFKs family.   Ten years later, on August 25, 2009, Carolyns uncle Ted succumbed to brain cancer. Famous Quotes Growing up in politics I know that women decide all elections because we do all the work. People dont always realize that my parents shared a sense of intellectual curiosity and a love of reading and of history. Poetry is really a way of sharing feelings and ideas. To the extent that we are all educated and informed, we will be more equipped to deal with the gut issues that tend to divide us. I feel that my fathers greatest legacy was the people he inspired to get involved in public service and their communities, to join the Peace Corps, to go into space. And really that generation transformed this country in civil rights, social justice, the economy and everything. Sources: Andersen, Christopher P.  Sweet Caroline: Last Child of Camelot. Wheeler Pub., 2004. Heymann, C. David.  American Legacy: the Story of John and Caroline Kennedy. Simon Schuster, 2008. â€Å"Kennedy, Caroline B.†Ã‚  U.S. Department of State, U.S. Department of State, 2009-2017.state.gov/r/pa/ei/biog/217581.htm. ODonnell, Norah. â€Å"Kennedy name still resonates in Japan.†Ã‚  CBS News, CBS Interactive, 13 Apr. 2015, www.cbsnews.com/news/ambassador-to-japan-caroline-kennedy-60-minutes/. Zengerle;, Patricia. â€Å"U.S. Senate confirms Kennedy as ambassador to Japan.†Ã‚  Reuters, Thomson Reuters, 16 Oct. 2013, www.reuters.com/article/us-usa-japan-kennedy/u-s-senate-confirms-kennedy-as-ambassador-to-japan-idUSBRE99G03W20131017.

Information technology statistical analysis Essay

Information technology statistical analysis - Essay Example Using both patterns in a single study can be expensive, time-consuming, and lengthy (Blaxter, 2001). Moreover, researchers are seldom trained in the skills necessary to conduct studies based on more than one paradigm. Due to the limited resources and financial support, the researcher is comfortable with the rules and guidelines for conducting a quantitative research. With considerations as time, skills and the overall size of this study, the researcher chose a single research paradigm for the study. Certainly, the use of job satisfaction questionnaires is so prevalent that often too little thought is given to the construction of them (Neuman, 2003). To prevent such a problem and to prove the usefulness and meaningfulness of the data obtained from the questionnaire, the researcher has focused on several principles of the generation of the questionnaire for this study. For Job satisfaction survey study in United State, the data was collected via a questionnaire survey. The participants are requested to respond to questions on mainly 9 questions, given below. Five questions that measures demographic data, remaining were related to job satisfaction level. (1) Gender , (2) Age , (3) Department , (4) Position, (5) Tenure, (6) Overall Job Satisfaction, (7) Intrinsic Job Satisfaction - Satisfaction with the actual performance of the job, (8) Extrinsic Job Satisfaction- Things external to the job, e.g., office location, your work colleagues, your own office etc, and (9) Benefits - Satisfaction relating health insurance, pension plan, vacation, sick days, etc. Variables Independent Variables - For this study of job satisfaction we are taking Gender, Age, Department, Position and Tenure as independent variables. Dependent Variables - For this particular study of job satisfaction we are taking ong 10101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010verall Job Satisfaction, Intrinsic Job Satisfaction - Satisfaction with the actual performance of the job, Extrinsic Job Satisfaction things external to the job, e.g., office location, your work colleagues, your own office (cubicle/hard walled office, etc), and Benefits - Health insurance, pension plan, vacation, sick days, etc as dependent variables.10101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010 Data Analyses All analysis are conducting by using SPSS for Windows (SPSS, 2000) were utilized to conduct statistical analyses. Descriptive statistics were calculated for the employment background and the job satisfaction variables. Frequency tables also show the data analysis results. Descriptive Statistics Descriptive statis

They Thought They Were Free Essay Example | Topics and Well Written Essays - 1000 words

They Thought They Were Free - Essay Example The Versailles Treaty punished the losing Germans severely. Weapons production of any kind was banned. A heavy monetary cost of the war was also levied against Germany. Many Germans were over taxed, unemployed, and morally defeated. Adolf Hitler was one of these Germans. He wanted to change Germany. Hitler did not get up and make a speech about killing six million Jews, or starting a war that killed twelve million more. He did not get up and promise a war that would devastate Germany forever. Hitler promised a prosperous Germany. The promise of a good economy was the first bit that seduced the German people. The second seduction was national German pride. After the German loss during World War I, the German morale was at an all time low. Germans wanted a reason to believe in Germany. Hitler gave them those reasons. The pride, economic boost, and strong government helped the Germans regain a proud nation. The concentration camps, war, and death all came gradually. Heinrich Hildebrandt , interviewed by Mayor, explained: "What happened here was the gradual habituation of the people, little by little, to being governed by surprise; to receiving decisions deliberated in secret; to believing that the situation was so complicated that the government had to act on information which the people could not understand, or so dangerous that, even if the people could not understand it, it could not be released because of national security. And their sense of identification with Hitler, their trust in him, made it easier to widen this gap and reassured those who would otherwise have worried about it.† (1971:166). The evilness of the Third Reich came about gradually. The Nazis groomed the regular German citizens. As Major pointed out anti-Semitism was a way of life in Kronenberg since the Middle Ages. As the Race Laws started to take effect, many Germans including those in Kronenberg were not too upset. The isolation of the Jews had been a way of life for centuries. Thus w hen Kristallnacht occurred on November 9, 1938 the people of Kronenberg probably did not realize what was really going on. Kristallnacht was also justified by the killing of a German diplomat in Paris, France by a Jew. The Germans really thought that the Jews were trying to attack them. They wanted a little retribution by burning the Synagogues and smashing Jewish business’ windows. The German people at this time did not think six million Jews would die as the result of this action. When SA Kuhling ordered the Synagogue to be burned, Sturmfurher Schwenke, an unemployed tailor, followed orders. Not all of the Nazis, especially the leaders or SS were mentally stable. For example, Sturmfurher Schwenke had wet the bet until he was twenty-two years old (Major 1971:22). The Nazis put the brutal mentally off men in charge of other innocent civilians. People like Gustav Schwenke would not have balked at an order that made them feel important. The momentum then swept the other German citizens away. If World War II had not broke out, maybe the German citizens might have spoken out more. However Hitler and the Nazi government would use the war to justify everything. Jews were resettled to prevent them from working with the enemy. The Americans did the same with Japanese Americans. It seemed logical. Even if Germans became uneasy they did