Personal Statement On Self Confidence - 991 Words

Self-confidence To have a positive outlook on life we all have to gain confidence physically and mentally. We can attain self-confidence overtime; we need it in order to be successful in life. Although, it is difficult in our society to attain high level self-esteem due to picture perfect images, plastic surgery, and surreal role models. Low self-esteem is not only in women it is in men; everyone has some sort of low self-esteem because as humans none of us are perfect. Technology has come a long way with the invention of Photoshop and photo editors. Individuals around the world idolize singers, actors, reality stars, and models. Looking up to celebrities as perfection, people begin to want to look like them. In Pretty Unreal the authors†¦show more content†¦In these situations confidence is masked with false images; giving people a sense of confidence, but not obtaining it. Besides Photoshop, plastic surgery is a permanent way to change any physical characteristic. There are things one can change, without having to go through any knife or injection— the way they dress, hairstyles, and working out. When it comes to our image plastic surgery has provided an easy yet dangerous solution to fix what one considers their imperfection/ flaw. It is not only adults; teens are also getting cosmetic surgery which only is deteriorating the youth. Stated in the article Pretty Unreal, â€Å"Last year in the United States, more than 300,000 teens are 18 or younger had some sort of cosmetic surgery done† (Mehta, Sparling. 288). An increasing number of teens are getting cosmetic procedures done; plastic surgery has become common with in different age groups and families. Personally in my family I know many teens and adults that have gotten plastic surgery, liposuction, nose jobs, to butt jobs. I believe that teens my age should not be worrying about getti ng procedures done because there are many risks involved. Adolescence is taken away due to constantly worrying about physical image. Many individuals risk their lives in order to change their appearance. By changing their image they can either gain confidence or lower theirShow MoreRelatedPersonal Statement : Self Confidence2002 Words   |  9 Pagesof all roles, leadership requires one to play the part. Self-confidence is a tool I have learned to use in order to facilitate relations and create opportunity for growth, as a student, a debater, and as a young professional. Without self-confidence, one limits their ability to lead effectively, because one must be self-confidence in order to instill motivation within oneself and convince others to believe in you as well. Personal Statement Relations comprise the individual, and one cannot be separateRead MorePersonal Statement On Self Confidence1099 Words   |  5 Pageslearnt at university, to plan out my vision before expressing it. This will help others buy in to my vision. To do this, I will need to improve my self-confidence. Self-confidence is an important characteristic of successful leaders. Cavallo and Brienza (2006) explain that self-confidence assists in the imaging process. Having self-confidence not only helps, when and how well you explain your vision, but, can help in developing an advanced vision (Sosik Dinger, 2007). Sosik and Dinger (2007)Read MorePersonal Statement On Self Esteem And Confidence992 Words   |  4 Pagesdestiny. To make any changes in your life you must first acknowledge that something needs to change. This realisation might come about after experiencing difficulties in one, or commonly, more areas of your life. These might include:- Self esteem and confidence Relationships Career Work/life balance Health Parenting Stress Bad habits (smoking, excessive drinking) Exercise and nutrition Debt and finances Weight loss Anxiety, depression and panic attacks It is however important to acknowledge thatRead MorePersonal Statement : Improving Self Confidence Essay2239 Words   |  9 PagesSELF CONFIDENCE AND LEADERSHIP Improving Self Confidence in order to build leadership skills and become the leader of the college. Abstract/Executive Summary Leadership is one such quality in a person that makes him stand out of the crowd. Leadership is not inherent instead it is developed over time and which is more of a personality trait. In simple words, Leadership can be defined as a quality developed by an individual over time to lead a group of people or to guide a group of people or team toRead MoreConstruct Development and Scale Creation Essay1465 Words   |  6 PagesCreation Choose a construct you would like to measure. I picked self-confidence. According to Brown (2004) self confidence is defined as ones ability to rely on themselves, to assert oneself socially, regarding what one thinks and possessing the skills to work independently, based on ones learning from personal experience and the ability to make use of prior knowledge. Self confidence measures include self efficacy, self esteem, knowledge and ability to work out problem situations and makeRead MoreThe Career Development Center Counsels Students1164 Words   |  5 Pagesstudents who come in through walk-ins have no prior experience of applying for internships/jobs and and are often conflicted about immediately going to graduate school or working once they graduate. More often than not, these students are accompanied by self-defeating attitudes such as feeling inadequate for a job or internship due to a lack of experience, doubting their capabilities of getting a job/internship, expressing insecurities of not having a perfect GPA, or feeling extremely doubtful of havingRead MoreA Pattern Based Discourse Analysis1447 Words   |  6 Pagesmotivations for exercise based on the first theme, ‘The Way we Were’. However, as the interview continues, a pattern of more personal motivations become apparent; and from them a dualistic internal discourse develops around the ‘Self-empowerment or Path to Burnout?’ theme. From it emerges a secondary narrative, in which the participant cites both positive and negative self-talk as motivating factors for her fitness regime, leading one to question whether the participant may be pushing herself tooRead MoreCritical Appraisal And Its Impact On Nurses Essay1325 Words   |  6 Pagesintroductory leads to the statement of problem, which was not categorically stated or headlined. In the study, according to National League of Nursing (NLN) â€Å"Nursing specialty certification is evidence of a commitment to professional nursing practice and quality patient outcomes.† (Schroeter et a l., 2012. P.36). the introduction proportionately has more review on certification and its impact on patient outcome than the perceptions of nurses about certification. Problem Problem statement is embedded in paragraphRead MoreDiscuss Spirituality And How It Can Influence Individuals Faith And Affect Their Way Of Prosper1235 Words   |  5 Pagesway of prosper in their chosen religion. Spirituality applies a connection with faith; both create confidence and trust in searching for a meaning for life or a superior being, depending on the individual’s chosen religion. The research completed for this paper was determined from the results of Stephen P. Robbins’ self-assessment test IV.A.4: How Spiritual Am I? From the results and conclusion, the self-assessment presented that I have a high spirituality score. Since a child, I was raised to understandRead MoreQuiz Reflection 1-1. Quiz One Measure The Students Readiness1005 Words   |  5 Pagesfor a leadership role. I believe the reason why I scored high on this quiz is because of my outgoing personality. I enjoy communicating and networking with others. I am always willing to help and teach ot hers in need. I believe that many of the statements on the quiz exemplify my natural personality. I am a hard worker always ready to learn and help others. Quiz Reflection 1-2 Quiz 1-2 wants the reader to reflect on any leadership roles held in their present and past. During my 24 years of life I

Who Invented the Modem

At the most basic level, a modem sends and receives data between two computers. More technically, a  modem  is a network hardware  device that modulates  one or more carrier wave  signals to encode digital information for transmission. It also demodulates  signals to decode the transmitted information. The goal is to produce a signal  that can be transmitted easily and decoded to reproduce the original digital data. Modems can be used with any means of transmitting analog signals, from light-emitting diodes to radio. A common type of modem is one that turns the digital data of a computer  into modulated electrical signals for transmission over telephone lines. It is then demodulated by another modem at the receiver side to recover the digital data. Modems can also be categorized by the amount of data they can send in a given unit of time. This is usually expressed in bits per second (bps), or bytes per second  (symbol B/s). Modems can be classified by their symbol rate, measured in baud. The baud unit denotes symbols per second or the number of times per second the modem sends a new signal.   Modems Before the Internet News wire services in the 1920s used multiplex  devices that could technically be called a modem. However, the modem function was incidental to the multiplexing function. Because of this, they are not commonly included in the history of modems. Modems really grew out of the need to connect teleprinters  over ordinary phone lines instead of the more expensive leased lines that had previously been used for current loop-based teleprinters and automated telegraphs. Digital modems came about from the need to transmit data for North American air defense during the 1950s.  Mass-production of  modems in the United States began as part of the Sage air-defense system in 1958 (the year the word  modem  was first used), which connected terminals at various airbases, radar sites and command-and-control centers to the SAGE director centers scattered around the United States and Canada. SAGE modems were described by ATTs Bell Labs as conforming to their newly published Bell 101 dataset  standard. While they ran on dedicated telephone lines, the devices at each end were no different from commercial acoustically coupled Bell 101 and  110 baud modems. In 1962, the first commercial modem was manufactured  and sold as  the Bell 103 by ATT. The Bell 103 was also the first modem with  full-duplex  transmission, frequency-shift keying or FSK and had a speed of 300 bits per second or 300 bauds.   The 56K modem was invented by Dr. Brent Townshend in 1996. The Decline of 56K Modems D​ial-up Internet access is declining in the U.S.  Voiceband modems were once the most popular means of accessing the Internet in the U.S., but with the advent of new ways of accessing the Internet, the traditional 56K modem is losing popularity. The dial-up modem is still widely used by customers in rural areas where DSL, cable or fiber-optic service is not available or people are unwilling to pay what these companies charge. Modems are also used for high-speed home networking applications, especially those using existing home wiring.

Module 7 Action Inquiry Essay Merit Pay - 1459 Words

Running head: ACTION INQUIRY RESEARCH PAPER- MERIT PAY Action Inquiry Research Paper- School Finance Jennifer Ponton Grand Canyon EDA 535 July 01, 2012 Action Inquiry Research Paper- School Finance Statement of the Problem This past spring thousands of teachers protested at the Louisiana State Capital to prevent Louisiana lawmakers from passing an educational reform bill proposed by Governor Bobby Jindall that would change the face of public education in Louisiana forever. Many superintendents and school personnel were relieved of their professional responsibilities on the days they protested hoping that they could sway the governor and the lawmakers from passing the bill. The bill was passed even without the support of†¦show more content†¦Merit pay is a term describing performance related pay. Its primary focus is used for helping teachers improve their performance by learning from each other. Merit Pay can take the form of a bonus or a permanent teacher salary increased. This motivates many teachers because they believe they are being evaluated more fairly than traditional evaluation. Merit pay is important to study because it’s a one of the most controversial issue in the field of education and it does have an effect on school finance in the future. We should be concerned about using merit pay in our school system because most professions offer bonuses and salary increases for their exemplary employees why should the education profession be any different? Shouldn’t we try and use incentives as we do with our students to motivate teachers to give their very best in educating our future leaders of tomorrow. Merit pay will recruit and retain some of the nation’s brightest mind. Many people who have the capability to teach our students refused to do so due to teacher pay but with merit pay many of these individuals may consider working in the education profession. Relation to the Problem to the Specialization Merit Pay is a topic of investigation because even though it rewards great teachers many lawmakers, educators, and teacher’s union are opposed to it.Show MoreRelatedTalent Management13854 Words   |  56 Pages|Sr. No. |Contents |Page No. | |1 |Chapter 1: Introduction |7-11 | | | | | | |Object of the project | Read MoreFundamentals of Hrm263904 Words   |  1056 PagesThis online teaching and learning environment integrates the entire digital textbook with the most effective instructor and student resources With WileyPLUS: Students achieve concept mastery in a rich, structured environment that’s available 24/7 Instructors personalize and manage their course more effectively with assessment, assignments, grade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visualRead MoreProject Managment Case Studies214937 Words   |  860 PagesKerzner. -- 2nd ed. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-471-75167-0 (pbk.) ISBN-10: 0-471-75167-7 (pbk.) 1. Project management-Case studies. I. Title. Printed in the United States of America Contents Preface xi 1 PROJECT MANAGEMENT METHODOLOGIES 1 Lakes Automotive 3 Fems Healthcare, Inc. Clark Faucet Company 2 5 7 11 IMPLEMENTATION OF PROJECT MANAGEMENT Kombs Engineering 13 Williams Machine Tool Company 15 Wynn Computer Equipment (WCE)Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesindexes. ISBN-13: 978-0-13-283487-2 ISBN-10: 0-13-283487-1 1. Organizational behavior. I. Judge, Tim. II. Title. HD58.7.R62 2012 658.3—dc23 2011038674 10 9 8 7 6 5 4 3 2 1 ISBN 10: 0-13-283487-1 ISBN 13: 978-0-13-283487-2 Brief Contents Preface xxii 1 2 Introduction 1 What Is Organizational Behavior? 3 The Individual 2 3 4 5 6 7 8 Diversity in Organizations 39 Attitudes and Job Satisfaction 69 Emotions and Moods 97 Personality and Values 131 Perception and Individual Decision MakingRead MoreLibrary Management204752 Words   |  820 PagesCataloging-in-Publication Data Stueart, Robert D. Library and information center management / Robert D. Stueart and Barbara B. Moran. — 7th ed. p. cm. — (Library and information science text series) Includes bibliographical references and index. ISBN 978–1–59158–408–7 (alk. paper) ISBN 978–1–59158–406–3 (pbk. : alk. paper) 1. Library administration—United States. 2. Information services— United States—Management. I. Moran, Barbara B. II. Title. Z678.S799 2007 025.1—dc22 2007007922 British Library Cataloguing in PublicationRead MoreDeveloping Management Skills404131 Words   |  1617 Pages Kim S. II. Title. HD30.4.W46 2011 658.40071 173—dc22 I. Cameron, 2009040522 10 9 8 7 6 5 4 3 2 ISBN 10: 0-13-612100-4 ISBN 13: 978-0-13-612100-8 B R I E F TA B L E O F C O N T E N T S Preface xvii Introduction 1 PART I 1 2 3 PERSONAL SKILLS 44 Developing Self-Awareness 45 Managing Personal Stress 105 Solving Problems Analytically and Creatively 167 PART II 4 5 6 7 INTERPERSONAL SKILLS 232 233 Building Relationships by Communicating Supportively GainingRead MoreOrganisational Theory230255 Words   |  922 PagesDuberley, Joanne. II. Johnson, Phil, 1955III. Title. HM786.M33 2007 302.3’5—dc22 2006022347 10 9 8 7 6 5 4 3 2 1 10 09 08 07 06 Typeset in 10/12.5 pt sabon by 72 Printed by Ashford Colour Press Ltd., Gosport The publisher’s policy is to use paper manufactured from sustainable forests. . Brief Contents Preface List of figures List of tables Acknowledgements xiii xvii xix xx 1 2 3 4 5 6 7 8 9 10 Introducing organization theory: what is it, and why does it matter? Modernist organizationRead MoreLogical Reasoning189930 Words   |  760 Pagesbook that is sold to students). (3) No Derivative Works You may not alter, transform, or build upon this work. An earlier version of the book was published by Wadsworth Publishing Company, Belmont, California USA in 1993 with ISBN number 0-534-17688-7. When Wadsworth decided no longer to print the book, they returned their publishing rights to the original author, Bradley Dowden. The current version has been significantly revised. If you would like to suggest changes to the text, the author wouldRead MoreAnnotated Bibliography: Plagiarism39529 Words   |  158 Pagesoften promote high-sounding ideals and would generally wish to be seen to uphold high academic standards, it is argued that silence and complicity surround the way in which instances of plagiarism in academic publications are often dealt with. Actions (and inaction) by academic leaders in universities in dealing with cases of academic plagiarism speak volumes in terms of the values academic institutions profess, and those they actually uphold. The article prompts readers to consider the needRead MoreProject Mgmt296381 Words   |  1186 PagesConcepts to Text Topics Chapter 1 Modern Project Management Chapter 8 Scheduling resources and cost 1.2 Project defined 1.3 Project management defined 1.4 Projects and programs (.2) 2.1 The project life cycle (.2.3) App. G.1 The project manager App. G.7 Political and social environments F.1 Integration of project management processes [3.1] 6.5.2 Setting a schedule baseline [8.1.4] 6.5.3.1 Setting a resource schedule 6.5.2.4 Resource leveling 7.2 Setting a cost and time baseline schedule (1.3.5) [8.1

Nineteen Years A Slave By Solomon Northup - 980 Words

Twelve Years a Slave is a 1853 narrative memoir written by Solomon Northup and later adapted into the 2013 film, 12 Years a Slave. This compelling narrative contains two major themes: race and slavery. Each of these concepts is historically relevant in creating a stereotype of African Americans as uneducated lower-class citizens. â€Å"Hundreds of blacks lost their freedom through the operation of kidnapping rings,† and in 1841 Northup fell victim to one. Northup had taken to the violin at a very young age, Merrill Brown and Abram Hamilton are introduced to Northup and inquire about his talent. These men offer him a high-paying job playing in their circus; Northup readily agrees. Once in Washington and having gained his trust, the men take Northup to dinner and drug him. The next morning he wakes â€Å"sitting upon a low bench, made of rough boards, and without coat or hat,† his hands and ankles chained. This marks the end of Northup’s freedom and the beginning of Platte’s servitude. (Platte is the slave name he was given to deny him his true identity.) Northup’s servitude begins at William Ford’s plantation where he is closely watched by the overseer Tibeats. As Northup slowly earns Ford’s favor he inadvertently insults Tibeats’ pride. Extremely valuable to poor whites was class-power and pride and Tibeats does not shrink from Northup. When Tibeats tries to regain his pride by nearly hanging Northup, Northup fights back. This was a taboo in this time period; one could fight onlyShow MoreRelatedNineteen Years A Slave By Solomon Northup1493 Words   |  6 Pages Twelve Years a Slave, a memoir penned by Solomon Northup, is a poignant and extremely touching piece of literature, on the plights of an American slave. It is the autographical journey of the writer himself, and the twelve years he spent in bondage. Born as a free African American in New York, Solomon was tricked into slavery, and beaten black an d blue to when he tried to regain freedom. He worked as a cotton picker, a carpenter, a mill-worker, and faced severe cruelty. His final reunion with hisRead MoreNineteen Years A Slave By Solomon Northup Essay1737 Words   |  7 Pagesof slavery unless they have experienced it themselves. 12 Years a Slave is a phenomenal book because, being a reflection of Solomon Northup’s life, it accurately portrays the life of a black slave during that time period, including intense detail that arises a variety of emotions in the reader throughout the book. Published in 1853 in New York by Derby Miller, and written by Solomon Northup himself, his memoir entitled, 12 Years a Slave is a phenomenal narrative of the accounts he experienced asRead MoreNineteen Years A Slave By Solomon Northup2429 Words   |  10 Pagestimes that America has ever been through was the time of slavery. It has taken years for the country to recover from the atrocious time period in which â€Å"equality†, was not equal at all. The historical fiction, 12 Years A Slave by Solomon Northup, was first published in the United States of America by Derby and Miller in 1853 but the newest addition was published in 2014. The novel is an autobiographic account of Solomon himself who had been born a free man in the state of New York in July of 1808Read MoreNineteen Years A Slave By Solomon Northup1458 Words   |  6 Pages 12 Years A Slave Twelve years a slave is Solomon Northup s story of his own kidnapping and his years as a slave in middle and late 1800’s. He was born a freeman in the North, so he was not a slave. Not until he was kidnapped and taken south. His father was once a slave but was freed, which made Solomon a free man upon his birth. When he was young he would help his father farm and work with rafts, in New York. It was in upstate New York he married his wife Anne Hampton, and they later had threeRead MoreNineteen Years A Slave, By Solomon Northup, And Black Hawk Essay2336 Words   |  10 Pages12 Years a Slave, by Solomon Northup, and Black Hawk: An Autobiography, by Black Hawk, are two important accounts of life in America during the 19th century. These narratives provide insight into the history of the two largest, most heavily marginalized groups in America; thus, these stories enable further examination of the distinct institutions of prejudice laid upon these groups during the 19th century. As a result, we are able to take a closer look at the differences in motivation behind African-American

Competitive Strategy AAA Strategies

Question: Discuss about the competitive Strategy for AAA Strategies. Answer: Introduction The paper focuses on generating an empirical discussion of the AAA strategies that are undertaken by business institutions for enhancing their level of competitive advantage in the related industry. The paper subsequently aims at applying the AAA strategies relating to 4 firms belonging to two different industries for understanding the effectiveness of the AAA Model. The AAA Strategies The AAA Strategies stand an acronym for three different types of strategies like adaptation, aggregation and finally arbitrage that are undertaken by business institutions in a combined and synergistic fashion for developing and sustaining competitive advantage both along the short and long term periods. Adaption strategies undertaken by firms are essentially linked to the different strategies employed by it for developing an effective presence along a specific region (Zhang Dong, 2015). Aggregation strategies are identified and characterised to be such that contribute in helping the firm form potential agreements with other firms operating in the like sector such that the same contributes in developing the presence of the company in the international markets. Finally, the employment of the arbitrage strategy gains justification based on the restructuring of the existing organisational structure for generation of needed competitive advantage (Ghemawat P. , 2011). Adaptation Strategy The adaptation strategy undertaken by the business institutions effectively contribute in generating customised product offerings and solutions to the prospective customers. The generation of customised products that contribute in meeting the consumer demands and expectations potentially help in enhancing and sustaining revenue growth for the organisation in the long run while also helping in maximising the existing market shares of the company in the related industry. Different types of adaptation strategies are exercised by the business institutions like differentiation, externalisation, focused strategy and also the generation of new product and service designs that in turn help in enhancing the leadership and growth potential of the company in the specific industry (Motohashi, 2015). Aggregation Strategy Aggregation strategies are undertaken by the business institutions along two main categories like economies of scale and economies of scope. The business institutions continually focus on enhancing the economies of scale through maximising the level of product generation and development which in turn tends to reduce the level of production cost related to such. Similarly, the enhancement of the value generation and propositions by the company based on incorporating effective distribution, supplier and sales and marketing networks further contributes in enhancing the scope of the company in developing its market leadership in the related industry (Lee, Jeon, Kim, 2011). Arbitrage Strategy In terms of the arbitrage strategy the firms continually focus on reducing the operational, manpower and business costs such that the reduction in the mentioned costs contribute in generation of effective savings for the business institution and thereby also help in enhancing the level of firms performance and productivity in the long run. Similarly, different types of performance enhancement strategies are also undertaken by the business institutions in that the same helps in enhancing the firms operational efficiency and productivity (Jha, Dhanaraj, Krishnan, 2015). Application of the AAA Strategies Food/Beverage Industry (McDonalds, Starbucks) Pharmaceutical Industry (GlaxoSmithKline, Novartis) Adaptation McDonalds Variation as an adaptation strategy is prominent in the case of McDonalds such that the food retail chain focuses on generation of customized food offerings for its diverse customer force spanning across geographical boundaries. The generation of the Glocal strategy by McDonalds has enabled the company for generation of different recipes that would meet regional needs and expectations(Sinclair, 2012). McDonalds continually focuses on the generation of needed innovation in terms of generation of burger that would be made of fresh patties. Apart from innovation rendered in product offerings, McDonalds also aims at digitalizing marketing and promotional campaigns through the use of Smartphones and tablets(Forbes, 2016). Starbucks Starbucks is widely recognized for the employment of a broader differentiation strategy. The beverage retail chain focuses on the generation of coffee drinks in a highly customized fashion for effectively suiting the needs of different coffee drinkers located both along the regional and international markets. The coffee retail chain adequately aims in meeting the detailed needs of its coffee drinkers visiting its restaurants in diverse markets(Laasch Conaway, 2014). In a significant move during 2012, Starbucks is observed to have formed a joint venture with Tata Global Beverages for developing an effective presence in the Indian subcontinent. The joint venture between Starbucks and Tata is taken to gain effective success owing to the sharing of commitments and responsibilities for serving fresh and quality coffee drinks to its customer groups(Tata Global Beverages, 2012). Starbucks is also widely known for its innovative brewing activities and other in-store innovative conducts that contribute in attracting potential customers to its diverse retail outlets both along United States and other international regions. Different types of innovative brewing ideas are implemented in the retail outlets of Starbucks that serves in generating a competitive advantage for the company(Lorenzetti, 2014). GSK GlaxoSmithKline largely focuses on the generation of innovative offerings related to healthcare and also value-added drugs for meeting the diversified and emergent needs of patients. The pharmaceutical company potentially aims at generation of variegated and diversified product offerings associated with categories like Wellness, Nutrition, Skin and Oral Health Care. GSK is observed to generate significant investments contributing in the promotion of its research and development wing that help in the generation of innovative products. Incorporation of innovation strategies in a continual and sustained fashion ideally contributes in generating increased competitive advantage for GSK (GSK, 2016). Novartis Novartis like GSK also focuses on the generation of potential investments for contributing in the development of the innovating potential such that the same helps in the generation of innovative ophthalmic solutions (Novartis , 2015). Similarly, Novartis also operates in the generation of effective drugs and healthcare solutions for addressing the needs of its oncology division. Novartis also works based on a focused differentiation strategy such that it aims at generation of potential products for catering to the needs of a growing global aging population (Lorenzetti, 2014). It also focuses on participating with the physicians to understand the needs and expectations of the patient groups and thereby in generating effective healthcare solutions (Laasch Conaway, 2014). Aggregation McDonalds McDonalds tends to gain the benefit of economies of scale from the conducting of production and business operations. The food retail chain based on the generation of large scale product offerings tends to gain the advantage of reduction in production costs. Similarly, the endeavor of the company management of McDonalds to continually communicate and govern the activities and decision making of the supplier group potentially contributes in managing and aptly reducing the sourcing cost of different types of raw materials. The above activity in turn tends to enhance the profit margins for the company(Gurufocus, 2012). Starbucks Starbucks tends to gain on economies of scale based on the production of brewed coffee drinks in large amounts that help in reducing the prices for the coffee products and other raw materials. The company is known for its aggressive hedging policies associated with reducing the cost of its coffee products, dairy and fuel materials(Stock, 2013). Starbucks also gain on economies of scope based on the generation and offering of different food products along with the serving of hot coffee drinks. Starbucks acquiring of La Boulange bakery during 2012 has further helped Starbucks gain on needed economies of scope based on gaining access to potential equipments, infrastructures and storage facilities(Chen, 2014). GSK GlaxoSmithKline (GSK) has entered into a strategic alliance with Novartis such that the same enhances the potential of GSK through helping it gain an effective access to potential distribution networks, access to large number of product patents and also in terms of gaining effective access to different product divisions and formats of Novartis (Conover, 2013). Again the Joint Venture entered into by GSK with Novartis also helps the former gain needed potential for developing its leadership potential in the Over the Counter or OTC category. The companies thus potentially focus on the generation of different healthcare brands that would contribute in developing and sustaining a leadership potential in the OTC market. The joint venture of GSK with Novartis potentially contributes in generation of effective synergies that help the pharmaceutical companies to develop their strategic potential in developing and sustaining market leadership in the global pharmaceutical market. Economies of Scale gained by GSK owing to its joint venture with Novartis ideally contribute in helping the pharmaceutical company compete with consumer product companies like Unilever and Procter and Gamble (Staton, 2014). Novartis The formation of a joint venture agreement between Novartis and GSK is evaluated to help Novartis continually develop its potential in generating and sustaining increased revenues and profits in the long run (Chen, 2014). The above fact would thereby help the management of Novartis in generating effective returns to the shareholders of the company. The joint venture formed between Novartis and GSK also contributes in helping Novartis develop on its innovative portfolio of vaccines for addressing the emergent needs of the consumers (Stock, 2013).. Arbitrage McDonalds McDonalds focuses on cost reduction initiatives through promotion and growth of franchisees. The development and growth of a number of franchisees and also the restructuring of the international operations is taken to help McDonalds generate savings of around $300 million relating to the annual cost expended by the company. The food retail chain aims to franchisee around 90 percent of its restaurant business by the close of 2018 which is taken to help in the savings of potential business costs and enhancement of revenue(Gasparro, 2015). Starbucks The arbitrage strategy undertaken by Starbucks reflect that corresponding to a reduction in the prices of coffee beans in the commodity market, the beverage retailer has focused on enhancing the price of its coffee offerings in diverse markets. The reduction in the level of commodity prices for coffee beans has contributed in lowering the operating costs of Starbucks. The company in turn tends to enhance the prices of the product offerings for help in the generation of increased revenues, market share and potential dividends to its shareholders(SOMMER, 2015). GSK The management of GlaxoSmithKline focused on reducing its manpower cost through the development of a simpler and small organizational structure. The restructuring program enabled by the company potentially helped GSK in gaining potential savings of around GBP 0.4 billion currently during 2016 (Hirschler, 2014). Similarly, the restructuring of the organisation also contributed in enhancing revenue margins relating to the pharmaceutical, health care and also for its vaccine departments (Stephens, 2016). Novartis The joint venture formed with GSK has also motivated the management of Novartis in restructuring the organisation for contributing in reducing its business and operational costs (SOMMER, 2015). Similarly, the joint venture formed with GSK also helps in increasing the innovating potential of Novartis (Ward, 2015). Conclusions The analysis carried out in the paper ideally reflects the employment of the AAA strategies by two companies each like McDonalds and Starbucks and GSK and Novartis belonging to the fast food/beverage and pharmaceutical industry in a respective fashion. The use of the AAA strategies ideally reflects the manner the different strategies are used by the four different firms in cultivating and enhancing on the dimensions of competitive advantage along their related industries. References BBC News, 2014. Hewlett-Packard to split into two companies. [Online] Available at: https://www.bbc.com/news/business-29501235 [Accessed 6 September 2016]. Burke, S., 2015. HP Eyes $2 Billion In Cost Cutting In Troubled Enterprise Services Business. [Online] Available at: https://www.crn.com/news/data-center/300076904/hp-eyes-2-billion-in-cost-cutting-in-troubled-enterprise-services-business.htm [Accessed 6 September 2016]. Chen, X.Y., 2014. Why food will become more important to Starbucks future growth. [Online] Available at: https://marketrealist.com/2014/02/food-to-become-more-important-part-of-starbucks-future-growth/ [Accessed 7 September 2016]. Computer Weekly, 2016. Budget for innovation: Case study - standardising Dell. [Online] Available at: https://www.computerweekly.com/feature/Budget-for-innovation-Case-study-standardising-Dell [Accessed 6 September 2016]. Conover, D., 2013. GlaxoSmithKline Retains its Competitive Advantage. [Online] Available at: https://www.morningstar.co.uk/uk/news/111053/glaxosmithkline-retains-its-competitive-advantage.aspx [Accessed 11 September 2016]. Devine, M. Syrett, M., 2012. The Economist: Managing Uncertainty: Strategies for surviving and thriving in turbulent times. United States : Profile Books. Available at: https://www.forbes.com/sites/greatspeculations/2016/06/03/mcdonalds-continues-its-innovation-can-fresh-patties-be-the-next-winner/#4157a20911a4 [accessed 6 September 2016]. Enderle, R., 2013. Why Dell Has a Subtle, Secret Strategic Advantage. [Online] Available at: 6 [Accessed September 2016 2013]. Fiorina, C., 2012. Fiorina: My Observations on Hewlett-Packard's Reorganization. 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The Computer Paradigm Cloud Computing

Question: Describe about Cloud Computing? Answer: Cloud Computing Introduction to Cloud Computing The computer paradigm is known as Cloud computing, where the huge systems pool are connected in networks that are public or private, to give dynamically scalable application infrastructure, storage of file and data. With the arrival of this technology, the computation cost, storage content and application and delivery is decreased considerably. Cloud computing is the practical method to experience benefits of cost those are direct and it has potential for data center transformation from the set-up of capital-intensive to the environment that is variable priced. The thought of cloud computing is found on the very fundamental principal of reusability of capabilities of IT. Cloud services examples contain storage of online file, networking sites those are social, applications of online business and webmail. (Meinel, 2009) 2.1.2 Service Architecture Essentially, 3 service types can get from the provider of cloud service. Infrastructure as a service- This service provider tolerates all the servers cost, back-ups, storage and equipment of networking equipment. Platform as a service- This service provider only gives a solutions stack or a platform for the users. It supports the saving of users investment on software and hardware. Software as a service- This service provider will provide the users the service so that they can use their software, particularly any type of software applications. Deployment Models With the majority of organizations which are pointing on cloud leveraging in order to cut the expenditure from capital and control of the operating costs, there is insistent raise in business for adoption of cloud. There are mainly 4 models for cloud deployment, which are described below with best business scenarios to opt each one. These models got recommendation from the NIST (National Institute of Standards and Technology). (Westphall, 2010) The Private Cloud In this model it doesnt carry much in terms of efficiency of cost: it is comparable to managing, building and its own infrastructure. Thus, it brings the value that is tremendous from the security point of view. Throughout their primary adaptation to cloud, most of the organizations countenance challenges and have concerns that are related to security of data. The Public Cloud This deployment model represents hosting of true cloud. In this model, infrastructure and services are given to a variety of clients. The example of public cloud is Google. In this service we can be giving the vendor free of charge or on basis of license policy which is pay-per-user. For the business requirements this model is the best suitable wherein it is needed to handle spikes of load, SaaS applications hosting, testing the applications and explore interim developing of infrastructure. The Hybrid Cloud In this model businesses will get help for taking benefit of data hosting and secured applications on the private cloud, whereas still enjoying benefits of cost by maintaining shared applications and data on public cloud. We can use this model for cloud bursting and handling, which refers to the scenario where the existing cloud infrastructure that is private is not capable to support load spikes and needs the fallback choice to handle the load. The Community Cloud In the model of community deployment, the infrastructure of cloud is shared by various organizations with the similar compliance considerations and policy. This supports further to decrease costs as compared to the private cloud, as it will be shared by bigger group. Several government of state-level departments needing access to the similar data that is relating to local information or population related to the infrastructure, like electrical stations, roads, hospitals, etc., can exploit the cloud community to help data and applications. (Canonico, 2010) Intrusion Detection System Introduction to Intrusion Detection System Intrusion system of detection plays a significant role in perseverance and security of system for active defense alongside attacks of intruder hostile for any organization of IT and business. IDS execution in computing of cloud needs a approach of virtualization-based, scalable and efficient. In computing of cloud, user application and data is hosted on service providers of cloud has cloud user and remote servers the incomplete control over its resources and data. In few cases, the IDS administration in cloud turns into the cloud provider responsibility. Service Architecture We initiate the CIDSS (Cloud Intrusion Detection System Service) to conquer the significant challenge of maintaining the client protected from attacks of cyber. It is considered based on service model of software for security of any of the Cloud based user. Intrusion Detection Service Agent: This is the light weight agent, single reason equipment - dedicated software or hardware - integrated within the network of user to collect essential data. Cloud Computer Service Component: In this agent it collects messages. It formats all the messages and send them to IDSC as per grouping constrains described for the messages. (Boncheva, 2007) Intrusion Detection Service Component: This is answerable for the intrusion detection. Below are 4 sub components which are playing main rule in the IDSC. Collector: Collector is answerable for reading all data that is received by CCSC, items selected for interest, and forwarding to the suitable analysis engine. Analysis Engine: This is the sophisticated decision and mechanism for pattern matching. It analysis data that came from collector and it matches it to known activity patterns stored in signature database. Event Publisher: This is the standardized interface to give the unified view of outcome report for the users as analysis engine would be an independent procedure which can be executed using IDS. (Mell, 2001) Deployment Models An IDS is collected of numerous components: Security events will generated by Sensors. Monitor events and alerts console and control all the sensors. Central Engine records events that are logged by sensors in the database and use the system of rules to produce alerts from received security events. Based on objective that are protected or the source of information, IDS can be confidential into Intrusion Detection System of Host-based and Intrusion Detection System of Network-based. (Wespi, 1999) Host-Based Intrusion Detection System: This was primary type of software of intrusion detection to be considered, with the unique system of target being the computer mainframe where interaction outside was uncommon. In addition the advantages obtained when exploiting this IDS model, there are few drawbacks, which depress deploying IDS Host-based: IDSs Host-based are harder to handle, as data must be managed and configured for each host monitored. Since the sources of data and the engines analysis for IDSs Host-based exist in the host targeted by attacks, the IDS can be disabled and attacked as part of attack. IDSs Host-based use the resources of computing of the hosts they are examining, consequently inflicting the cost performance on monitored systems. Network-Based Intrusion Detection System: This focus further greatly on network than the precise host. This IDS attacks detects by analyzing and capturing packets of network. (Lockhart, 2007) IDS implementation in Private Cloud Environment Giving security in Environment of Cloud needs more than authentication of user with digital certificates or passwords and its data transmission confidentiality. We can execute Intrusion Detection in 3 ways as clarify below Traditional Host based IDS: The primary choice is the traditional detection system of host intrusion (HIDS). HIDS will be used on VM, as well as the hypervisor/host. The HIDS on VM could be monitored, supported and deployed by user. The HIDS on hypervisor should be accountability of provider. (Goscinski, 2011) Traditional Network based IDS: The second choice is the traditional detection system of network intrusion (NIDS). This kind of deployment is very useful in detecting few attacks on the hypervisor and VMs. It does, though, have numerous drawbacks. The primary one is that it will not support when it comes to attacks within the network of virtual that runs completely within hypervisor. Secondly, it has few inadequate visibilities into host itself. Hypervisor based IDS: The third choice would be the use of a system of intrusion detection which runs at the layer of hypervisor but is not exactingly the HIDS for hypervisor. One of the promising technologies in this area is the use of VM introspection. This type of IDS allows you to monitor and analyze communications between VMs, between hypervisor and VM and within the hypervisor based virtual network. The advantage of hypervisor-based ID is the availability of information, as it can see basically every. (Grance, 2009) Conclusion Computing of Cloud is the paradigm shift in which computing it is moved away from computers that are personal and still the single application server of an enterprise to the cloud of computers. The cloud is the server pool that is virtualized which can give the unusual resources of computing of their clients. Users of this system need only be concerned with the computing service being asked for. In this paper we mainly concentrate on Analysis of Intrusion Detection System (IDS) For Cloud Computing. The concept is still evolving, and new methodologies are nowadays considered to belong to cloud computing. The main advantage in using virtualization in IDS is the isolation of the monitored environment, providing an added layer of security and preventing threats having access to user information or to disable protection in the underlying system. (Heikkurinen, 2005) References: [1] S. Roschke, F. Cheng, and C. Meinel, 2009, Intrusion detection in the cloud, Eighth IEEE International Conference on Dependable, Autonomic and Secure Computing. IEEE, 2009, pp. 729734. [2] K. Vieira, A. Schulter, C. Westphall, and C. Westphall, 2010, Intrusion detection for grid and cloud computing, It Professional, vol. 12, no. 4, pp. 3843,. [3] C. Mazzariello, R. Bifulco, and R. Canonico, 2010, Integrating a network ids into an open source cloud computing environment. [4] V. Marinova-Boncheva, 2007, A short survey of intrusion detection systems, vol. 58, pp. 2330. [5] R. Bace and P. Mell, 2001, Intrusion detection systems, US Dept. of Commerce, Technology Administration, National Institute of Standards and Technology. [6] H. Debar, M. Dacier, and A. Wespi, 1999, Towards a taxonomy of intrusion-detection systems, Computer Networks, vol. 31, no. 8, pp. 805822. [7] A. Lockhart, 2007, Network security hacks, ser. Hacks series. [8] R. Buyya, J. Broberg, and A. Goscinski, 2011, Cloud Computing Principles and Paradigms, vol. 81. [9] P. Mell and T. Grance, 2009, The nist definition of cloud computing, National Institute of Standards and Technology, vol. 53, no. 6. [10] S. Subashini and V. Kavitha, 2011, A survey on security issues in service delivery models of cloud computing, Journal of Network and Computer Applications, vol. 34, no. 1, pp. 1 11. [11] L. Youseff, M. Butrico, and D. Da Silva, 2008, Toward a unified ontology of cloud computing, in Grid Computing Environments Workshop, GCE08, pp. 1 10. [12] F. Gagliardi, B. Jones, F. Grey, M. Bgin, and M. Heikkurinen, 2005, Building an infrastructure for scientific grid computing: status and goals of the egee project, Philosophical Transactions of the Royal Society A: Mathematical, Physical and Engineering Sciences, vol. 363, no. 1833, p. 1729.