* How information systems are helping the company To keep its tooshie as one of the leading consumer product goods companies, Procter & realize is focused on understanding the current trade deem and predicting how future market changes affect consumer behavior and global come in schema. P&G tasked the MIS aggroup with two projects to aliveness these goals. Firstly, the team developed a method of estimating key consumer syncopated pattern by country and built an application to urge synopsis of these metrics and assessment of future opportunities. In addition, the team created a process by which specific brand measures could be compared all over time and assessed for positive growth. Secondly, the team has benchmarked and recommended a data visual image solution for global market and economic data to charge decision makers focus on salient issues. This recommendation entrust be supplemented by a selection of customized graphs and dashboards, focusing on i mportant concepts and trends.
With these bran-new capabilities, P&G for communicate be better suitable to identify where current and new market opportunities lie, and how it can success safey implement its brand strategy in those areas. Currently, the team has unblemished all major deliverables and is preparing for its final examination presentation. The project has been a valuable learning experience for the team, exposing them to the fast world of marketing strategy and analytics. MIS program allows students to work on real projects that offer up real value to real companies. Processes and engineering to sol ve problems and see the challenges of today! s businesses head-on.If you want to get a full essay, order it on our website:
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