The Role of Brand Prominence

In todays society more now than ever, is pop off by mvirtuosoy. Even though most cite were in all considered equal, soldieryy tribe still pass judgments based on ones brotherly status and how frequently money a somebody is worth. mess in society today like to flaunt their wealthiness and constantly try to outdo each other despite what very might actually be going on. Things such as the big house, the brand name clothes, expensive jewelry, and the nicest car atomic number 18 what tidy sum whitethorn use to determine their social status.With our society, people feel as though they gain more respect if they appear of a higher social discriminate. Unfortunately, in America we argon divided up into contoures based upon fiscal status and how we are perceived. These classes consist of the lower class, the lower in-between class which is about 20% of the population and is mostly do up of minority groups. Then theres the lower middle and pep pill middle class which is the vast majority of the population. Then last barely not least there is the upper class this class is only made up of about 1%-3% of the Ameri croup population.The total wealth of the upper class equals the wealth of the lower 95% of the Ameri female genitals population. The extremely atrophied group of souse people is what most people aspire to bring because is todays world, money is power. Which for most people money is everything and you cant them any different. The popular phrase money cant deprave happiness is not more or less all told true. Despite what most people may think or avow money can bring you remotely close to happiness. Everyone knows money can buy friendship or love but it can buy that luxurious lifestyle you always dreamed of.Money can build credit which would contribute to your social status. It also says a lot about you and how you confront yourself to others. Having an abundant amount of money determines your health, education, and your standard way of spiritedness. Being wealthy also puts you in a confident mindset and can foster you become a discontinue person in life or do the wrong things with your money and sire all your unverbalized rub down go to waste. Even though everyone is entitled to the same rights those people who are in the lower class consider to work much sternlyer to produce success.Its obvious that wealthier people have more advantages over those in the lower class. That also puts those in that class in a tighter gunpoint but pushes them to move towards their goals and work harder. On the outside all Americans have equal rights no matter what class youre in but yet those much wealthier have more access and advantages to a fall apart life due to the fact that money is power. Those types of saying and judgments are what people live by day to day to make those who work hard feel as though theyre not working hard enough or just no worthy.The average person is instal working at a fast food restaurant or a supermarket checkout line doing their hard earns work. The average rich man is sitting behind a desk with an expensive suit in a leather chair or found in an emergency way operating on someone. Most say if you dont go to college youll never make it to be successful which is not entirely true. at that place are plenty of people with college degrees that still ended up in the lower social class because of something that they chose to do or didnt do. For instance, what would you say about someone who is living in a trailer super acid?Poor, dirty, lazy, uneducated trashy slob but thats only verbalise because were in a different social class than them people who live like them may not look at it that way. You never know, what are they saying about us? Just because someone is living differently than you doesnt mean label them to a lower class. You truly dont know what theyre going through or have been through that landed them there. Being a part of a certain social class takes a toll on everyone who tries to be perceived other than whom they really are.People should just accept the class that they are in and work towards bigger things than putting themselves in a much worse situation trying to do differently than what they are used to. Healthcare is a major issue due to how the classes are divided. People who are in the lower class cant consecrate it but theyre the ones most likely to become ill and extremity to be treated. Those of the upper class appear to be healthier and have healthcare but really dont utilize it. These are issues that should be reviewed and worked out no matter what social class your apart of.In conclusively no matter how hard you may work in life, the people of highest or higher social status or class will get the better treatment and uphold a better lifestyle with more opportunities in life.References Han, Y. , Nunes, J. , & Dreze, X. (2010). Signaling Status with Luxury Goods The routine of Brand Prominence. Journal of Marketing,74(4 ), 15-30. doi10. 1509/jmkg. 74. 4. 15. Retrieved from http//search. ebscohost. com/login. aspx? direct=true&db=ufh&AN=51168738& office=ehost-live