Diploma in Business Essay

Describe how selling techniques be used to grocery products in two nerves.P2- describe the limitations and constrains of marketing.M1- comp be marketing techniques used in marketing products in Two organizations. Answer P1 I am going to be talking ab step to the fore how marketing techniques be used to market products in two different organizations.Marketing is the process of arrest the market, within which a descent operates and satisfying customers, considers in edict to meet the objects of the business. The role of marketing within a point organization testament depend on the organization all overall objectives. The object of galore(postnominal) businesses is to make a profit, but it not the purpose of some impulsive and public (government owned) organization, although marketing is as equally important for them. In frame successfully identify, anticipate and satisfy customer needs, a businesses need to transfer out market research to assess its agonistic positio n and its customers needs.Once a business knows more about its customers and competitors it give the bounce set clear and briskness marketing objectives.Unit 1 Different types of business activity and possession Pass 1 A) Type of businesses activity If I live in a city of any size especially in an field of study where new people ar moving in people atomic number 18 increasingly using the Internet to identify local businesses. Microsoft mountaint be local because people search jobs by region fall in States, Europe and Asia etc. Oxfam is a local as well much(prenominal) as located in Watford High Street. Some of the businesses that can be helped by local Internet marketing include chiropractor, computer retailer, break agent, locksmith, massage therapist, insurance agent, real estate agent, mortgage broker, maid divine service hardware retailer, plumber, auto repair etc. How to use the Internet to market a local or regional business. There are many businesses in UK. It is lo cated sites across a country. For example, Microsoft Company is found in Cambridge that is UK. Of course Oxfam is collecting money to save people and it is e actually where in the UK, i.e. London, Hertfordshire, Oxfordshire and Birmingham etc. they will be called content Businesses. An International business society is a legal entity incorporated in a tax haven which is free from all local taxes (except small fixed annual fees).typically the IBCcannot conduct business in the country of incorporation. Oxfam International is a union of 13 organizations souring with over 3000 breakners in more than 100 countries to find lasting solutions to poverty and injustice. Microsoft International Careers Newsletter, a free quarterly e-publication that will give us timely development on career opportunities at Microsoft, i.e. from Europe somewhere else. Both Microsoft and Oxfam are global companies, but Microsoft careers can take us to a global presence. They offer opportunities around the area to make an impact with the next generation of technology theyre body expression today. political factors include legal aspects (e.g. Microsoft copyright), the general political ethos. economic factors Marketers need to consider the state of a trading economy in the dead and long-terms. This is especially true when planning for international marketing. to look at Economic factors include the effect of the economy (e.g. Interest rates) on individuals, and on organisations. complaisant factors The multifariousness and cultural influences on business vary from country to country.It is very important that such factors are considered. Factors include demographic change (e.g. Oxfam is come to of changes in proportion of age groups and educational changes.), other changes in social habits (where people go to shop, leisure expectations), Technological factors Technology is vital for competitive advantage, and is a major driver of globalization. Consider the following points Th ere are obviously a wide range of technological factors affecting libraries and information centres (e.g. Microsoft Internet, telecommunications, and the media in which people expect to find information). Section 2 National and international lawfulnesss International laws are created by international bodies in particular Britain can be affected by European Union laws. The European Union courts are increasingly important in making judgements which admit across the Union. European Union laws are regarded as having supremacy over national laws. *Employment Over time a body of law or legislation has developed governing employer/employee relations and the rights of employees and employers in the workplace. The working(a) Time Directive, 1999 Both businesses must guarantee to all employees a upper limit 48 hours working week, and a four week holiday. Employees can take to opt out of the Working Time requirement and agree to work longer hours if they wish. * Contracts Oxfam employees h ave rights under their contract of employment. An employmentcontract is a legal agreement between an employer and an employee, setting out the terms on which one agrees to employ the other. The plan must set out where the business wants to go, the aims and objectives, and details of how they will accomplish these aims it is referred to as the strategy. Aims and objectives The aims of the companies depend on the kind of business they are. For example, the aims of Oxfam will be quite different from those of Microsoft. A business firm needs to have a clear sense of direction that should be clearly communicated to all stakeholders.The aims of the businesses that can be split into objectives. The objectives set out more specifically how the aim can be achieved. For example, the aim of the Microsoft is to be the worlds leading software supplier. The objective is to undercut the wrong of rivals to take over other similar makers to increase sales by giving discount price to the customers so this shall increase the needs of the company. innate structures The two chosen businesses are Microsoft and Oxfam vital to generate a structure that will enable them to better meet the needs of their stakeholders. For example, an essential part of the structure of a private company is the Board of Directors with the MD at the top. By giving high priority to the Board means that the interests of the owners (stakeholders) are given priority.However, the companies need to predict for the customers that are very significant organisational structure needs to ensure there are obvious links to customers. For example, the businesses can give priority to the position of customer service managers. Make a judgement about the importance of these factors on the organisation concerned. Factors Organisations can be concerned on Political Funding Wars and conflict Government policies Elections Political trends Government term and change Trading polices Economic Interest and reciprocation rates Taxation changes specific to product/services Disposable income occupancy growth/unemployment Import/export ratios Production level Internal sources of finance i.e. banks, hire purchase, leasing and etc.