Warid

Warid Telecom (ResearchReport) Table of Content * Ac seeledgment * Dedication * Introduction to telecommunication * Introduction to Research * Research worry * Problem Statement * books come off * Hypothesis * Sample Selection * Research Methodology * in moldation order of battle * Indep polish offent Variable * Dependent Variable * Hypothesis interrogatory * Result of Research * Selection of Alternative Htpothesis * Measurement of retrenchment * force of furlough * abstract with Pie chart * Conclusion * university extension exc implementAll acclamation to Allah who has empowered and enabled us to accomplish the task successfully First of all in all we would like to thank our Allah Almighty who really attend tos us in each caper during the project. We would like to expreticuloendothelial systems our sincere and belittled gratitude to Almighty whos Blessings, help and guidance has been a real address of all our achievements in our life. We would like to admit that we completed this project callable to pargonnts who pray for our success. We also wish to express our appreciation to our supervisor SIR.ABDUL HAQ & get away NAYLA who helps us and introduce us to raw dimensions of k directledge in Research. drop dead but not the least our team efforts, support, cooperation and encouragement takeed by each(prenominal) member in the group with each dissimilar. DEDICATION Our PROJECT is use to our beloved P arents, teachers, br another(prenominal)s, sisters and all of our-selves. Introduction to Research Establish a investigate territory Show the importance / relevance / interest of the research sports stadium= denote is masterminded messages that communicate data from a comp whatever to individual and groups of consumers.This medium allows companies to acquire consumers to the bon tons goods and table services. In crowd out also influence consumer buying behavior, which helps companies increase gross revenue revenue Introduce and review previous research in the area Establish a niche The purpose of this research is to basically dwell the impact of advertisement on the consumers so Occupy the niche show the nature and purpose of your research indicate the shape of your paper / prefigure the findings This paper examines the.The focuses on the events surrounding the retrenchment ofWarid Telecomin 2009 and 2010 and its force out on the employees of Ward, Research problem Background Advertisingis a form ofcommunicationintended to submitan audience (viewers, readers or listeners) to purchase or take approximately action upon harvest-homes, ideas, or services. It take ons the image of a mathematical product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that tokenbrand.These messages are usually paid for by sponsors and viewed via various media. Advertising ignore also serve to communicate an idea to a large make sense of peo ple in an attempt to convince them to take a veritable action. The question arises that is the huge amount of money that a brand spend on its advertisement is always beneficial for it or not? Problem Statement Does the advertisement influence the buying behavior of costumers or not? What is Warids Brand percept and what critical factors are influencing the operator teddy decisions of consumers? literary productions Review Research papers on mitigate in Workforce are Synopsis of the Literature review on hands innovation, onusforce productivity, planning and modeling Background Increasing custody productivity and efficiency is finically important in the context of changing demographics, expert advances and rising costs. New and amended roles, new ways of operative, clinical passageway redesign, multi-professional team working, col choreative working and advances in technology grass help to all help to achieve this.In December 2008, the Workforce faulting Project (9) Workforce Modelling Group (WMG) commissioned a Literature Review to establish the manifest and impact of manpower innovations and contrasting workforce models on efficiency, fixiveness and quality of care, as well as judgment the possible implications for workforce planning. The literature review was undertaken by Warwick University in collaboration with the NHS Workforce Review Team and was finalized in May 2009. Key aims of the ReviewThe aim was to review the published and grey literature and provide some(prenominal) general and specific evidence on Innovations in workforce victimization in the health sector, particularly those aimed at improving workforce productivity and/ or the effectiveness, efficiency and quality of patient care. To include new and advance(a) roles, new ways of working anddeploying health care staff, alternative service models, education and readiness interventions, direct and indirect remuneration and reward st scoregies, and how the use of new tec hnology in the workplace is incorporated into workforce maturementExamples of best practice and turn out methods with workforce models, evidence of effectiveness and with proven successful outcomes, quality measures, costs and benefits analysis and issues which arise for turn trouble and implementation. To include examples from sectors other than health but which could be replicated inside and health care context. Evidence of improved workforce productivity and workforce developing associated with the successful transfer of services from acute, hospital found services to old(prenominal)ity based provision.Understand how innovation in workforce planning has been/can be incorporated into workforce planning and development and used within workforce modelling tools. (Reference 3) The main de-motivating factors in work are as follows 1. Inadequate allowance the workers estimate the value of their work by the salary they receive. A poor salary has a negative effect on their work. A salary is satisfactory when the worker gets what he expects, what others doing the same affiliate of work are getting, and what is generally regarded as being clean. . Bad working conditions if the working conditions are not satisfactory, the workers are discouraged and mislay their ardor in work. 3. Inefficient administration workers like to work for an efficient and fair administration. An efficient administration discourages the workers during their routine duties, in one way or another. 4. Incompetent supervision the workers expect their supervision to be technically competent. If they tell on to help at difficult times, they lose the respect of their sub ordinates. 5. scummy interpersonal transaction with management the supervisors should treat their subordinates fairly and try to create good personal relations with them. Supervisors who have preferents or who are dishonourable in news reporting on the work of the staff are disliked. The work suffers smashingly as a end. 6. Personal qualities of the attraction A leader has two forms of authority (i) that of his position, (ii) that of his person. (Reference 4) 2008 brought problems for Warid as she is in serious crisis, lay off has started, and other strategic decisions have to be taken to survive in this warring market.Lets see can $250 million save Warid? The problem of Warid Telecom is the HR of the gild itself related to un? necessary manpower induction, without a JD and absence of a post induction appraisal system based on merit, which are all big question marks. Marketing strategy is the amalgamation of all other telecos of Pakistan, and heavily playing on tack without much of a result, as it is not being tailored consort to Warids Vision.Most of the Middle East troupes favourite(a) strategy is the price war, and the only positioning they know is cheaper rates. Warid Telecom was knotted throughout the year in the activities below Planning to expand its insurance coverage to a pproximately 250 to a greater extent(prenominal) cities. No timeframe has been denote for the expansion, but Warid has said it aims to include remote and rural areas, focusing on the Northern Areas (NA), Azzad Jammu and Kashmir (AJK) and Baluchistan, which came to me as a surprise, as such areas have already not been covered and wherefore? The GM marketing of Warid has resigned from the comp whatsoever idoliseing questioning of lapsing 80% of the total marketing budget in just 3 months. derive enthronisation in Pakistan exit touch $1. 5 billion by the end of this year temporary hookup the comp whatever entrust further increase its enthronement in the telecom sector by $1 billion by the end of 2009. One good thing which came concrete this year is change of companys logo to something more 3D. Started its commercial launch of in? flight mergeivity with AeroMobile. Ericsson signs pact of $300 million to expand its GSM intercommunicate, including its Core, Radio, Transmissi on network equipment and VAS platforms Launched in collaboration with AMES the entertainment and digital media portal in Pakistan Deployed a solar powered BTS site using Huaweis solar Powered Macro Base Station (BTS) Launched a new reality Call Office (PCO) scheme in ZEM Pocket PCO Launched Location base Services. Service enabled subscribers to locate the where or sos of their family members, friends or colleague. Reference 5) The literature often assesses the downsizing of a company in terms of announced layoffs (cf. De Meuse et al. , 1994 Gombola and Tsetsekos, 1992 Wertheim and Robinson, 2000). Hypothesis empty Hypothesis Layoff create want and no effect on workforce of warid Alternative Hypothesis Downsizing Create de-motivation and Decrease in workforce of Warid Telecom Sample Selection Select the behavior (warid) Warid have different offices in any location and different franchise in e really area, but here we select the main office and on Gulberg office, and some more loc ation here Warid Telecom LtdOffice / Branch / integrated Address Spencers Building, Opp Railways Headquarters, Lahore Description Marked by Guest We select the try on on the basis of random taste warid office is considering random have for the employee of warid. Define the target behavior (employees) subsequently selecting the behaviors, we specifically define the target behaviors in observable and measurable terms. Observable and measurable refers to behaviors that are slowly observed, countable, have a beginning and an end, and are repeatable. Systematic random samplingGoal Randomly select 25 employees from a entropy set of 150 phonograph transcriptioned employees. Process 150? 25=6. Select every 6th record in the data set. To prevent selection preconceived idea given the order of the records on the data set, the records may be grouped by name prior to random selection. Data=employees by name data sample set employees Research Methodology Data Collection Choose a data co llection system Descriptions Age mingled with 25-45 Income in the midst of 8000-25,000 GenderBoth Males and Female LocationWarid website,Warid employees Data were accumulate from the pursual four sources Primary Data Collection ObservationsWhereas here data collection records the outcome of employees, observational recording systems are used to record samples employees layoff as they are occurring. There are several basic systems for recording observational data. When executives view labor as a cost sooner than an summation, they likely impart attempt to maximize the cost reduction, leading to larger layoffs. Employees Interviews Interviews involve asking someone information about a subject. They can be addressed with both children and adults. This assessment technique helps establish a birth with the person giving the information.Interviews are often openended, allowing the interviewer to gather additional information as needed. The research techniques that are adopted for t he purpose of this mull are as follows The formal interview include people from management in telecommunication and their name are Mohammad Kamran Business Center Manager of WARID terminal point One of the major limitations maculation carrying out this research was the lack of cooperation on the part of the management in providing the data regarding the company and its policies. Layoff announcements were obtained from Workplace TrendsCompany sources say that the lay off campaign had been started as the company was veneering a major pecuniary crunch. Smelling the catastrophe, Faisal Ejaz Khan, the Chief Executive officer (CEO), has also resigned date the new CEO is yet to be official by the company. When contacted, former spokesperson of Warid Telecom Farah Hussain, underpined that the entire PR section had been abolished. She also confirmed that CEO Faisal Ejaz Khan had also resigned. No responsible officer is there at the company now to confirm anything about the company status, she added.Reported annual employees Rate Warid has decided to envelop up its PR division, while it will outsource its PR activities through some PR dominance, told us a source familiar with the situation. what is more Farah Hussain, Manager PR and Rehan Zia, PR Officer resigned from their responsibilities. Another source while speaking with us confirmed that Warid was intending closure of its PR department for blend couple of months. In the same inter-group communication, company will outsource all of its PR activities. However, we dont know about what PR agency Warid will work with for its PR activities.Source further confirmed that Farah Hussain and Rehan Zia were asked to report new GM Marketing in Lahore. However, Farah Hussain who was based in capital of Pakistan and Rehan Zia, who used to sit at Karachi office denied to move to Lahore, and eventually resigned. We were inefficient to fetch official view point of Warid over the situation. We are familiar with War ids marketing performance in last couple of quarters, and now closure its PR department we are not sure about companys intentions. (Reference 6) QuestionnaireFROM THE RESULTS OF THE PILOT SURVEY WE HAVE FRAMED THE next RESEARCH QUESTIONS FOR THE ANALYSIS OF CONSUMERSFAVOURITE TV COMMERCIAL AND intersection point USED. Section 1 Demographic information 1. How old are you? Under 18 18 to 24 25 to 30 supra 30 2. What is your relationship status? Married Unmarried Section 2 Interest and life commitments 3. Do you take interest in observation TV ads? YesNo 4. Do these ads have any impact on your buying decision? YesNo Section 3 Favourites for ads and products 5. Which is your favourite draw brand? Haleeb * Olpers * milk pack * Good milk * both other and past depute . 6. 7. 8. 9. 10. 11. 12. 13. 14. Which is your favorite TV ad of milk? * Haleeb * Olpers * Milk pack * Good milk * Any other then gear up 5. Which is your favourite mobile brand? Nokia Samsung Matrola Sony Ericson * Any other then doom 5. Which is your favourite TV ad of mobile? Nokia Samsung Matrola Sony Ericson Any other then specify 5. Which is your favourite ice cream brand? Walls Omore Yummy epicure Any other then specify 5. Which is your favourite TV ad of ice cream? Walls Omore Yummy Gourmet Any other then specify 5. Which is your favourite mobile fellowship? Jazz * ufone warid TelenorAny other then specify 5. Which are your favourite TV ads of mobile connection? Jazz U fone Warid Telenor Any other then specify 5. Which is your favourite shampoo? Dove Pentene * Sunsilk * Head and shoulders * Any other then specify 5. Which is your favourite TV add of shampoo? Dove Pentene Sunsilk Head and shoulders Any other then specify Section 4 Getting a balance 5. Do the adds help you to perceive about product? ?Yes? No 16. Do the TV ads influence your shopping? ?Yes? No 17. Do you conceptualise that there is Difference between favorite TV commercial and product used? ?Yes? No Independent Variabl es Changing market conditionsif there is any change in market condition that will not effect on the motivation and workforce ability of warid employees * Merging of two or more firms (wateen) the collaboration and new way to perform create the motivation level, but here no effect on the workforce in warid * Strategy changesIf the strategy change in the performance of employees that will no effect on downsizing, but it is considered that the change in antagonist strategy, that will effect. Dependent Variables * Profit MarginA companys profit margin is moderateness by dividing profits by sales.This ratio can be a reverse proxy for the cost of producing each dollar of sales. If the per unit labor cost decreases as a result of downsizing, profit margin will rise. * * Asset EfficiencyThe addition efficiency of a company is careful by dividing sales by assets. This measure identifies how efficiently a company is using its assets to produce its sales. If a firm can reduce its assets wh ile eliminating employees and simultaneously maintain or increase sales, it will enhance its asset efficiency. In contrast, if sales significantly drop with the reduction in staff, asset efficiency could remain constant or even decrease. Market-to-Book Ratio A companys market-to-book ratio is calculated by dividing the market value of the equity of a firm by its value on the books. This measure more straightaway reflects the investors perceptions of future performance than veritable or past performance. Thus, if investors believe that the announced layoff will improve the future effectiveness of the company, the ratio should increase. * Disaster in new project this is dependent on the workforce of company. Because there lose in the company and they compensate through decrease in expensis may be in the shape of employees layoff Hypothesis Testing and Data Analysis Q1 oftenness portion valid part Cumulative pct Valid 1 3 30. 0 30. 0 30. 0 2 3 30. 0 30. 0 60. 0 3 4 40. 0 40. 0 100. 0 fare 10 100. 0 100. 0 Q2 frequence percent Valid percentage Cumulative share Valid 5 3 30. 0 30. 0 30. 0 6 4 40. 0 40. 0 70. 0 7 3 30. 0 30. 0 100. 0 measure 10 100. 0 100. 0 Q3 frequency part Valid portion Cumulative Percent Valid 1 10 100. 0 100. 0 100. 0 Q4 oftenness Percent Valid Percent Cumulative Percent Valid 1 4 40. 0 40. 0 40. 0 3 6 60. 0 60. 0 100. 0 Total 10 100. 0 100. 0 Q5 relative frequency Percent Valid Percent Cumulative Percent Valid 1 8 80. 0 80. 0 80. 0 3 2 20. 0 20. 0 100. 0 Total 10 100. 0 100. 0 Q6 Frequency Percent Valid Percent Cumulative Percent Valid 1 9 90. 0 90. 0 90. 0 3 1 10. 0 10. 0 100. 0 Total 10 100. 0 100. 0 Q7 Frequency Percent Valid Percent Cumulative Percent Valid 8 7 70. 0 70. 0 70. 0 9 2 20. 0 20. 0 90. 0 10 1 10. 0 10. 0 100. 0 Total 10 100. 0 100. 0 Q8 Frequency Percent Valid Percent Cumulative Percent Valid 2 4 40. 0 40. 0 40. 0 3 6 60. 0 60. 0 100. 0 Total 10 100. 0 100. 0 Q9 Fr equency Percent Valid Percent Cumulative Percent Valid 1 5 50. 0 50. 0 50. 0 3 5 50. 0 50. 0 100. 0 Total 10 100. 0 100. 0 Q10 Frequency Percent Valid Percent Cumulative Percent Valid 1 7 70. 0 70. 0 70. 0 3 3 30. 0 30. 0 100. 0 Total 10 100. 0 100. 0 Q11 Frequency Percent Valid Percent Cumulative Percent Valid 14 7 70. 0 70. 0 70. 0 15 3 30. 0 30. 0 100. 0 Total 10 100. 0 100. 0 Q12 Frequency Percent Valid Percent Cumulative Percent Valid 11 3 30. 0 30. 0 30. 0 12 3 30. 0 30. 0 60. 13 4 40. 0 40. 0 100. 0 Total 10 100. 0 100. 0 Q13 Frequency Percent Valid Percent Cumulative Percent Valid 12 3 30. 0 30. 0 30. 0 13 7 70. 0 70. 0 100. 0 Total 10 100. 0 100. 0 Q14 Frequency Percent Valid Percent Cumulative Percent Valid 16 6 60. 0 60. 0 60. 0 17 1 10. 0 10. 0 70. 0 18 3 30. 0 30. 0 100. 0 Total 10 100. 0 100. 0 Gender Percentage in Research . 1. Which mobile connection you are using except warid? 2. What you think, Service of WARID as an employee or a customer is? 3. What do you think that the sales of WARID are decreasing? . The downsizing of warid is due to external causes? 5. Work force in Warid is decreasing? 6. Is there any effect on existing employees of warid due to downsizing? 7. After downsizing employees start working 8. Warid is providing fast internet facility than its competitor? 9. SMS craze package is cheaper then its competitor? 11. WARID should focus on 1. Packages rate 2. Advertisement 3. No idea 12. How would you rate the general services of WAID? 13. The current situation of WARID? 14. The grounds in warid downsizing is Result of Questionnaire This aspect generates the following result according to the people and employees of warid.Basically people and employees of warid using mobilink connect more frequently and among youngsters, Ufone is more common. But they are just pleasant with the Warid services. All of the people and respondent agree that the sales of warid are diminish and they are facing lose i n melodic line. Here one more main issue arise that is external causes are the main reason in decrease in warid sales and performance so thats why the company is facing crisis. This cause some effect on warid employees, they believe that the company is facing crisis and thats why company first layoff.But here some positive aspect is founded. Employees are more efficiently doing their task, and performance level rise due to layoffs. The main reason in decrease in workforce is considered competitor strategy towards customer. They considered, Warid should take on change in the existing packages. Because of this situation in market, employees face fear in work environment and the productivity is decreases. Another fact is founded that is company failed to meet the employees satisfaction level. This is occurring due to the disaster in new project in warid. Selection of Alternative HypothesisThe alternative possibility is selected That is Downsizing create de-motivation and employees become less productive and workforce of warid is decrease Measure of Organizational Downsizing A standardized measure was veritable to provide a more accurate means to compare downsizing in warid. The organizational downsizing variable used in the study is the magnitude of the announced layoff divided by total number of employees in the company. Such a relative assessment of downsizing provides a more accurate means of examining the impact of a layoff on a companys financial performance.So, 200-employee layoff in a firm the size of warid (36,200 employees) is likely very different from a 200employee layoff. Effects of Downsizing All small business owners know the weighty responsibility of having employees dependent upon him to provide for their families. Despite a customary perceived view, not all business owners are cold-hearted calculating machines sympathize with only for profits at the expense of everyone they step on while rising to the top. Downsizing also has an economic r isk. Shrinking a business reduces market value and reduces its customer base, which can be dangerous if perception of the company views it as unreliable.Growth is always viewed as a positive. Downsizing is not, and doing so will require a goodpublic relations plan to offset negative publicity and customer perceptions. Another effect is the emotional costs to both owner and employees. Losing a job for any reason is traumatic enough, but losing a job as the result of a business owners decision to downsize can be easily misunderstood Analysis through pie charts presentation This chart show the usage of different networks among people 1. Approximately number of Males who are busy in Mobilink, Warid, Zong, Telenor Ufone? 2.Approximately number of Males who are employed in Mobilink, Warid, Zong, Telenor Ufone? 3. What is the overthrow ratio in Mobilink, Warid, Zong, Telenor Ufone? 4. Approximately what percentage of employed has received training internally in Mobilink, Warid, Zong, Telenor Ufone? 5. What is the percentage of HR function increase in scope and working in Mobilink, Warid, Zong, Telenor Ufone Conclusion The literature review identifies key out innovations in workforce development and service delivery and link between productivity and skills, and it suggests reasons why there is a lack of robust evidence across the organization.Some positive conclusions conclude that * There is a great deal of general evidence on how best to measure productivity and performance on links between skills and performance on the benefits of adopting particular working practices and workforce planning. * In general, while theReviewsuggests that there are galore(postnominal) useful lessons to be learned, there are no childly solutions that can be deployed in all circumstances, although there are many examples of good practice The review of the general literature on links between skills and productivity suggests that, while there is strong evidence that investment i n merciful capital is associated with positive benefits, including improved productivity, as with any other investment there is no guarantee that such benefits will accrue in any particular case. By completing this survey we came to conclude that HRM department is the main department of all telecommunication persistence but according to our survey WARID have very well realized department of HRM but their all employees are de-motivated and less satisfied with HRM department because of the downsizing.All these telecommunication industries focus on employee satisfaction and motivation for this they conduct training sessions give incentives and all kind of benefits that retain their employees. HRM play very important role in all activities so every exertion focuses on its function and scope for the betterment in present and future. Downsizing, reduction-in-force, restructuring, lay-offs . . . the human consequences are often the same Fewer people doing more work. The high-priced* c onflicts that arise in such a cauldron of workplace assay are challenging for any manager, and may even lie on the path toward the managers own demise.Reference 1 http//propakistani. pk/2009/04/28/franchisers-not-happy-with-warid/ http//www. scribd. com/doc/18644216/Final-Marketing-Project-on-Warid-Telecom http//www. kurwongbss. eq. edu. au/ourschool/resource/selection/selection. htm Reference 2 http//www. apnatime. com/3186/2009/12/16/telecom/zong-and-warid-are-worst-in-human-resource-category/ Reference 3 http//workforcedeanery. westmidlands. nhs. uk/WorkforcePlanning/WorkforceTransformationProject9/Literaturereview/tabid/1483/language/en-US/Default. aspx Reference 4 http//www. scribd. com/doc/25489812/warid-brand-managment-project? ecret_password=&autodown=pdf Reference 5 http//www. google. com. pk/url? sa=t&source=web&ct=res&cd=10&ved=0CC4QFjAJ&url=http%3A%2F%2Fwww. ispak. com. pk%2FDownloads%2FPakistan_Telecom_Report_2008. pdf&rct=j&q=what+are+the+reason+in+warid+downsizing&ei =P0zhS_jiCIyangP3kOU3&usg=AFQjCNH9BGyaTO91C88zGx67ObCneWTv7w Reference 6 http//propakistani. pk/2009/03/30/warid-wraps-up-pr-department-farrah-resigns/ http//propakistani. pk/2009/04/15/warid-pr-dept-is-intact-press-release/ http//business. lovetoknow. com/wiki/Downsizin