Business Plan - Marketing Section Research Paper

Business Plan - Marketing Section - Research Paper Example A product’s value proposition is a statement of the functional, emotional and self-expressive benefits delivered by the product that provide value for the target customer, (Barnes, Blake & Pinder, 2009). When we break this down we see that it consists of the following components: what the company offers the customers, the type of value or benefit associated with this offering, to whom the company is offering this value. The company is offering products in the following broad categories: network configuration, audio-visual maintenance, network security, and software solutions. A primary market research was conducted to verify whether these products and services were needed. The company sent a group of marketing staff to school districts in the local areas and the greater parts of the North East United States, to carry out some research, which realized several findings. The potential customers, the schools and other business establishments, had a number of problems that called for some solutions. There were customers who had computer systems, printers and storage systems that were not interconnected, yet they still had the need to share devices, the internet, software and files. A number of schools had audio-visual systems that lacked preventative maintenance to make them operate at optimum levels. Few establishments lacked optimization of their IT software and hardware, and they did not have security solutions to protect their network systems, corporate database data and information assets against potential threats exposures which can jeopardize or client’s business information confidentiality, integrity, and availability. There were no security strategies to mitigate on issues caused by people, network system set-up and configuration, system functionality, and business processes. They were short of software solutions for their needs. A few companies that were existing to provide solutions to their needs were